Sam White

No, that is not my sort of Saturday afternoon activity, but I do understand that some people fondly do that.

Fantastic.

Obviously, I love that you brought it back, by the way, in that circumstance.

I love those stories because, again, you know, management team committed to the business, culture strong, you know, the model that's right for it.

And it does show that if you get those things right, the business will survive even very challenging high street environments.

It's really clear that the crystal event was the sale that fell through.

And I think that's for a number of reasons.

We talk about the retail sector.

It is unforgiving.

It's premiership football.

You have to be on the money on every single metric in order to be able to survive because the margins are so tight.

The competition is so high.

But if you lose the confidence of the team and the sale process falling through, I know what it's like when a team's working towards a sale and everybody's going for that goal.

It's like going for the premiership title.

Everyone's on it.

They're focused.

To then have that sort of taken away from you, I should imagine the morale dipped massively.

in an environment where you can't afford that to happen.

And so the wheels start to fall off, things start to go wrong, and then you just get hit by COVID and everything else.

It will be hard enough in a normal set of circumstances.