Samantha King

Like the Buffalo Wild Wings espresso proteiny cocktail with 10 grams of protein.

I hate to disappoint you, Sam, but we're not... As you smile.

Look, the obsession with protein has little to do with what our bodies actually need.

Protein deficiency is extremely rare in the absence of severe hunger.

So in other words, people generally only become protein deficient when they're

This means that protein deficiency is practically non-existent among the demographics that are most preoccupied with their intake.

Yes, we're fine.

Yeah.

Oh, totally.

It's liberating.

I mean, even under the new guidelines announced by Health Secretary RFK Jr.

in January, which, of course, increased the amount of protein we were being encouraged to consume, most American men are eating more than twice what they need.

And most women are also exceeding the guidelines.

Yeah.

But yes, people are supplementing with protein, not just to build muscle or to get stronger, but to develop glossier skin.

People take it for energy, even though that's not the primary way that we gain energy that comes from carbohydrates.

There are all kinds of ideals attached to it that are not borne out in the science of what it can actually do for us.

Yes.

So Liebig was a biochemist and entrepreneur who was trying to understand the stuff from which our bodies are made, how food turns into flesh, what are the mechanisms that shape our body size.

shape, stamina, those kinds of things.