Samir Chaudry

It's where you're seeing the rise of memberships too, whether it's like Patreon, right? Like, people have said, hey, you know what, I'll pay. Whatever you guys make, I'm down. And so I actually think you just think about those environments of top of funnel, bottom of funnel, or you go permission interruption.

It's where you're seeing the rise of memberships too, whether it's like Patreon, right? Like, people have said, hey, you know what, I'll pay. Whatever you guys make, I'm down. And so I actually think you just think about those environments of top of funnel, bottom of funnel, or you go permission interruption.

It's an interesting way to think about in this environment I can play around and my audience has given us permission. Everyone who's in here, we have the permission to kind of talk about what we want to talk about. You're not worried about the title.

It's an interesting way to think about in this environment I can play around and my audience has given us permission. Everyone who's in here, we have the permission to kind of talk about what we want to talk about. You're not worried about the title.

Sure. I mean, no matter what, everyone is making videos, attracting an audience, and selling a product. That product is either theirs or it's someone else's. Like, if we go back in the history of media, why are they called soap operas? they were literally created to sell soap. And so I think... Is that right?

Sure. I mean, no matter what, everyone is making videos, attracting an audience, and selling a product. That product is either theirs or it's someone else's. Like, if we go back in the history of media, why are they called soap operas? they were literally created to sell soap. And so I think... Is that right?

No, but it was programming that was created to attract a specific audience that was interested in buying soap. Totally. And so that's why the programming happened in the middle of the day. And so the reality is like... You could say housewives at that time. Nobody's gonna think you're a misogynist. You said it, not me. I mean, at the time, that was the nuclear family.

No, but it was programming that was created to attract a specific audience that was interested in buying soap. Totally. And so that's why the programming happened in the middle of the day. And so the reality is like... You could say housewives at that time. Nobody's gonna think you're a misogynist. You said it, not me. I mean, at the time, that was the nuclear family.

Yeah, that was the nuclear family, and that's why they were called soap operas. So the reality is, for a young creator, I would say that the number one piece of advice is actually keep your operation lean and your costs very low. Most great creators can create, if you're a good storyteller, you can make videos right now on the internet with your iPhone.

Yeah, that was the nuclear family, and that's why they were called soap operas. So the reality is, for a young creator, I would say that the number one piece of advice is actually keep your operation lean and your costs very low. Most great creators can create, if you're a good storyteller, you can make videos right now on the internet with your iPhone.

the number one thing you have to think about is the audience that you are engaging. Because at the core of it, your product is your relationship with the audience. It's the trust that you have with the audience. And so that takes a long time to build. Some creators make the mistake of raising money to start making their content, or some creators make the mistake of hiring a big staff.

the number one thing you have to think about is the audience that you are engaging. Because at the core of it, your product is your relationship with the audience. It's the trust that you have with the audience. And so that takes a long time to build. Some creators make the mistake of raising money to start making their content, or some creators make the mistake of hiring a big staff.

That creates too much overhead. You're going to start doing deals that maybe you don't want to do. You need cash to finance your content. First and foremost, it's like, keep it lean, make good stuff, find the audience. Your first hundred videos are going to suck. Just build until you find the audience that you want.

That creates too much overhead. You're going to start doing deals that maybe you don't want to do. You need cash to finance your content. First and foremost, it's like, keep it lean, make good stuff, find the audience. Your first hundred videos are going to suck. Just build until you find the audience that you want.

And then the business models will start to emerge, whether that's, hey, you know what? I built a great brand. And part of my content, I'm Emma Chamberlain. And part of my content is I drink coffee every day. So maybe I should launch a coffee brand. I take the coffee that I'm drinking every day. Meaning make your own brand. Yeah. But that's hard.

And then the business models will start to emerge, whether that's, hey, you know what? I built a great brand. And part of my content, I'm Emma Chamberlain. And part of my content is I drink coffee every day. So maybe I should launch a coffee brand. I take the coffee that I'm drinking every day. Meaning make your own brand. Yeah. But that's hard.

That means you have critical mass, big scale, you're reaching millions and millions of people.

That means you have critical mass, big scale, you're reaching millions and millions of people.

But you can see the evolution. He watches paint dry. in a video.

But you can see the evolution. He watches paint dry. in a video.