Sandra Matz

and then also on the flip side in terms of just getting the support so we all just there's certain things that are extremely hard right so like when i try to figure out what do i want to do after college there's so many things that you could do you've not been there right because you just get out of high school you don't have that much experience so you need people who've seen more of the world to guide you in some way and obviously the more that people know about again your dreams your hopes and so on ambitions

and then also on the flip side in terms of just getting the support so we all just there's certain things that are extremely hard right so like when i try to figure out what do i want to do after college there's so many things that you could do you've not been there right because you just get out of high school you don't have that much experience so you need people who've seen more of the world to guide you in some way and obviously the more that people know about again your dreams your hopes and so on ambitions

they can really customize the advice that you give. So I think that the mattering expressed itself in, it was nice that there was someone who understood what I wanted. And then in those moments when they used it to my advantage and in my best interest, that felt like a really strong support system.

they can really customize the advice that you give. So I think that the mattering expressed itself in, it was nice that there was someone who understood what I wanted. And then in those moments when they used it to my advantage and in my best interest, that felt like a really strong support system.

they can really customize the advice that you give. So I think that the mattering expressed itself in, it was nice that there was someone who understood what I wanted. And then in those moments when they used it to my advantage and in my best interest, that felt like a really strong support system.

I think it's such a great question because so for me, if you go back to the analogy of the village, right, there were essentially two components. One is that someone was snooping around in my life and they understood who I was, what I wanted and so on. But for me, the more important part was always the second part.

I think it's such a great question because so for me, if you go back to the analogy of the village, right, there were essentially two components. One is that someone was snooping around in my life and they understood who I was, what I wanted and so on. But for me, the more important part was always the second part.

I think it's such a great question because so for me, if you go back to the analogy of the village, right, there were essentially two components. One is that someone was snooping around in my life and they understood who I was, what I wanted and so on. But for me, the more important part was always the second part.

is they use that knowledge to then potentially influence my behavior for better or worse.

is they use that knowledge to then potentially influence my behavior for better or worse.

is they use that knowledge to then potentially influence my behavior for better or worse.

And so the same way I think about this online, right, so there's now with all of the data that we generate, anything from what you post on social media, your credit card spending, the fact that your phone tracks your whereabouts pretty much 24-7, knows who you connect with, knows what conversations you have, and those are all very intimate insights into your psychology.

And so the same way I think about this online, right, so there's now with all of the data that we generate, anything from what you post on social media, your credit card spending, the fact that your phone tracks your whereabouts pretty much 24-7, knows who you connect with, knows what conversations you have, and those are all very intimate insights into your psychology.

And so the same way I think about this online, right, so there's now with all of the data that we generate, anything from what you post on social media, your credit card spending, the fact that your phone tracks your whereabouts pretty much 24-7, knows who you connect with, knows what conversations you have, and those are all very intimate insights into your psychology.

But then the second step of, well, once companies and third parties have access to those insights, they can essentially, again, shape your behavior in certain directions that sometimes might be extremely helpful. If I can figure out, again, what might be jobs that you're interested in? Can I understand whether you might be struggling from mental health issues and support you?

But then the second step of, well, once companies and third parties have access to those insights, they can essentially, again, shape your behavior in certain directions that sometimes might be extremely helpful. If I can figure out, again, what might be jobs that you're interested in? Can I understand whether you might be struggling from mental health issues and support you?

But then the second step of, well, once companies and third parties have access to those insights, they can essentially, again, shape your behavior in certain directions that sometimes might be extremely helpful. If I can figure out, again, what might be jobs that you're interested in? Can I understand whether you might be struggling from mental health issues and support you?

So there's a lot of helpful use cases, same way as in the village. But then there's obviously also these other use cases where I get you to do something that you don't want to do. Maybe like the least problematic one is probably I'm just going to sell you stuff that you don't need.

So there's a lot of helpful use cases, same way as in the village. But then there's obviously also these other use cases where I get you to do something that you don't want to do. Maybe like the least problematic one is probably I'm just going to sell you stuff that you don't need.

So there's a lot of helpful use cases, same way as in the village. But then there's obviously also these other use cases where I get you to do something that you don't want to do. Maybe like the least problematic one is probably I'm just going to sell you stuff that you don't need.