Sandra Matz

here's what this entire life of the person looks like, not just what they see, like what the news that they read. And I can also have someone help me, in this case, probably an AI, understand, okay, here's where they're coming from. And here's maybe one way you could think about this from your own point of view, from your own moral campus.

And I think that's like a way in which we could hopefully avoid some of the reactants and really get people to humanize the people behind these digital footprints.

And I think that's like a way in which we could hopefully avoid some of the reactants and really get people to humanize the people behind these digital footprints.

And I think that's like a way in which we could hopefully avoid some of the reactants and really get people to humanize the people behind these digital footprints.

It's a great question. Probably from everything that we've talked about so far, you can probably already tell that my point of view is like, it should probably not just be left to companies, right? Because the incentives are just terrible. So I teach in a business school and it's all about what are companies incentivized by? And right now the incentive is,

It's a great question. Probably from everything that we've talked about so far, you can probably already tell that my point of view is like, it should probably not just be left to companies, right? Because the incentives are just terrible. So I teach in a business school and it's all about what are companies incentivized by? And right now the incentive is,

It's a great question. Probably from everything that we've talked about so far, you can probably already tell that my point of view is like, it should probably not just be left to companies, right? Because the incentives are just terrible. So I teach in a business school and it's all about what are companies incentivized by? And right now the incentive is,

personalize as much as you can show the content that's most most engaging right because it's all about attention so if those are the market incentives companies are going to do that because it's really difficult to move away from that and say we're just going to do the ethical thing right everybody else is is not doing that and i even hear that from friends within those companies right i have a

personalize as much as you can show the content that's most most engaging right because it's all about attention so if those are the market incentives companies are going to do that because it's really difficult to move away from that and say we're just going to do the ethical thing right everybody else is is not doing that and i even hear that from friends within those companies right i have a

personalize as much as you can show the content that's most most engaging right because it's all about attention so if those are the market incentives companies are going to do that because it's really difficult to move away from that and say we're just going to do the ethical thing right everybody else is is not doing that and i even hear that from friends within those companies right i have a

a lot of friends in companies like Apple, Meta, Google, and so on. And I think they oftentimes complain and say, we would love to have strict regulation that allows us to do the ethical thing, but also make sure that everybody else is doing that. So I think that just leaving it to companies in the current incentive structure is really difficult.

a lot of friends in companies like Apple, Meta, Google, and so on. And I think they oftentimes complain and say, we would love to have strict regulation that allows us to do the ethical thing, but also make sure that everybody else is doing that. So I think that just leaving it to companies in the current incentive structure is really difficult.

a lot of friends in companies like Apple, Meta, Google, and so on. And I think they oftentimes complain and say, we would love to have strict regulation that allows us to do the ethical thing, but also make sure that everybody else is doing that. So I think that just leaving it to companies in the current incentive structure is really difficult.

now the second part that i was for a long time very much in favor of and still am but in a slightly different way is well why don't we just give control to users and consumers right so there's if you look to europe with them general data protection regulations which is one of the the strictest data protection regulations that we have similar to what california is doing and their foundation is

now the second part that i was for a long time very much in favor of and still am but in a slightly different way is well why don't we just give control to users and consumers right so there's if you look to europe with them general data protection regulations which is one of the the strictest data protection regulations that we have similar to what california is doing and their foundation is

now the second part that i was for a long time very much in favor of and still am but in a slightly different way is well why don't we just give control to users and consumers right so there's if you look to europe with them general data protection regulations which is one of the the strictest data protection regulations that we have similar to what california is doing and their foundation is

transparency and control so if we want to manage that landscape and we want to have people decide for themselves right we're not all the same you might be willing to give up your data for a certain service but i might not so why don't we just explain to people what's happening and then let them decide and this solution has a lot of intuitive appeal right again we're not all the same we're empowering consumers to make their own choices but the problem with these approaches in the absence of i think

transparency and control so if we want to manage that landscape and we want to have people decide for themselves right we're not all the same you might be willing to give up your data for a certain service but i might not so why don't we just explain to people what's happening and then let them decide and this solution has a lot of intuitive appeal right again we're not all the same we're empowering consumers to make their own choices but the problem with these approaches in the absence of i think

transparency and control so if we want to manage that landscape and we want to have people decide for themselves right we're not all the same you might be willing to give up your data for a certain service but i might not so why don't we just explain to people what's happening and then let them decide and this solution has a lot of intuitive appeal right again we're not all the same we're empowering consumers to make their own choices but the problem with these approaches in the absence of i think

better regulation and some technological solutions that I can talk about in a second and changes in how we govern data is that it's just an impossible task to do, right? Think about it. If you wanted to manage your data properly across all of the products and services that you're using, That would be a full-time job.