Sandra Matz

Yeah. So when you, when you start opening the black box, um, what you see is some of them are like, some of the cues are relatively obvious. So you can imagine that people with a lot of money, they talk about the vacations that they're going to take. They talk about expensive luxury brands, um, a lot more often than people who are struggling to, to make, um, ends meet.

Yeah. So when you, when you start opening the black box, um, what you see is some of them are like, some of the cues are relatively obvious. So you can imagine that people with a lot of money, they talk about the vacations that they're going to take. They talk about expensive luxury brands, um, a lot more often than people who are struggling to, to make, um, ends meet.

Yeah. So when you, when you start opening the black box, um, what you see is some of them are like, some of the cues are relatively obvious. So you can imagine that people with a lot of money, they talk about the vacations that they're going to take. They talk about expensive luxury brands, um, a lot more often than people who are struggling to, to make, um, ends meet.

But there's also these more subtle cues that I found, um, even more interesting, which is for example, that lower income people, um, they talk more about themselves and they talk more about the present. than higher income people. And in the beginning, you might be wondering, why might this be the case?

But there's also these more subtle cues that I found, um, even more interesting, which is for example, that lower income people, um, they talk more about themselves and they talk more about the present. than higher income people. And in the beginning, you might be wondering, why might this be the case?

But there's also these more subtle cues that I found, um, even more interesting, which is for example, that lower income people, um, they talk more about themselves and they talk more about the present. than higher income people. And in the beginning, you might be wondering, why might this be the case?

And I think it's just that it's really damn hard to think of anything else other than how you make the present work if you're struggling to make enough money to put food on the table. So those are all these little, I think, secrets about what's going on inside our mind that we can uncover in the data.

And I think it's just that it's really damn hard to think of anything else other than how you make the present work if you're struggling to make enough money to put food on the table. So those are all these little, I think, secrets about what's going on inside our mind that we can uncover in the data.

And I think it's just that it's really damn hard to think of anything else other than how you make the present work if you're struggling to make enough money to put food on the table. So those are all these little, I think, secrets about what's going on inside our mind that we can uncover in the data.

Yeah. And I think that's the distinction between identity claims and behavioral residue that I think is so interesting, right? So again, you might post about this luxury vacation, and it's a very clear signal to the world that you're having a great time and you can afford going on this vacation.

Yeah. And I think that's the distinction between identity claims and behavioral residue that I think is so interesting, right? So again, you might post about this luxury vacation, and it's a very clear signal to the world that you're having a great time and you can afford going on this vacation.

Yeah. And I think that's the distinction between identity claims and behavioral residue that I think is so interesting, right? So again, you might post about this luxury vacation, and it's a very clear signal to the world that you're having a great time and you can afford going on this vacation.

But then all of these more subtle ones where you talk about yourself, you're more focused on the present, that's certainly something that we don't necessarily intend to reveal.

But then all of these more subtle ones where you talk about yourself, you're more focused on the present, that's certainly something that we don't necessarily intend to reveal.

But then all of these more subtle ones where you talk about yourself, you're more focused on the present, that's certainly something that we don't necessarily intend to reveal.

Yeah, so behavioral residue are all of the traces that we essentially inadvertently leave as we go about our life. In the offline context, you could imagine, again, that's like the bin overflowing, that's your socks not being organized, that's the bed not being made. And in the digital world, it's all of the traces that we generate without really thinking about it.

Yeah, so behavioral residue are all of the traces that we essentially inadvertently leave as we go about our life. In the offline context, you could imagine, again, that's like the bin overflowing, that's your socks not being organized, that's the bed not being made. And in the digital world, it's all of the traces that we generate without really thinking about it.

Yeah, so behavioral residue are all of the traces that we essentially inadvertently leave as we go about our life. In the offline context, you could imagine, again, that's like the bin overflowing, that's your socks not being organized, that's the bed not being made. And in the digital world, it's all of the traces that we generate without really thinking about it.

So that could be your smartphone, for example, captures your GPS records pretty much continuously 24-7. And you're not intentionally sitting down to create a record of where you went and what you did there. But still, those traces exist.

So that could be your smartphone, for example, captures your GPS records pretty much continuously 24-7. And you're not intentionally sitting down to create a record of where you went and what you did there. But still, those traces exist.