Sandra Matz

Now you told them on the podcast.

Now you told them on the podcast.

Voilà.

Voilà.

Voilà.

No, but you're absolutely right. And it's coming back to this distinction between identity claims, right? So you liking something, you posting something about your vacation, you're following a certain page that you want other people to see that you follow. And those are all these explicit identity claims. But then there's all of this other stuff that they capture, right?

No, but you're absolutely right. And it's coming back to this distinction between identity claims, right? So you liking something, you posting something about your vacation, you're following a certain page that you want other people to see that you follow. And those are all these explicit identity claims. But then there's all of this other stuff that they capture, right?

No, but you're absolutely right. And it's coming back to this distinction between identity claims, right? So you liking something, you posting something about your vacation, you're following a certain page that you want other people to see that you follow. And those are all these explicit identity claims. But then there's all of this other stuff that they capture, right?

all the way from how much time did you scroll through the specific ad that they're showing you or a specific piece of content to here's like some of the more subtle nuances in the way that you use language. So coming back to this topic of depression, for example, it's not just you talking about symptoms and feeling down and maybe having these physical symptoms.

all the way from how much time did you scroll through the specific ad that they're showing you or a specific piece of content to here's like some of the more subtle nuances in the way that you use language. So coming back to this topic of depression, for example, it's not just you talking about symptoms and feeling down and maybe having these physical symptoms.

all the way from how much time did you scroll through the specific ad that they're showing you or a specific piece of content to here's like some of the more subtle nuances in the way that you use language. So coming back to this topic of depression, for example, it's not just you talking about symptoms and feeling down and maybe having these physical symptoms.

Even like the use of first person pronouns is a sign of depression. And that's not something that you put out there intentionally, right? It's like, It's hidden in some of the cues that you generate either by you posting or by you just browsing the website. Now, Facebook goes a step further because they also, first of all, buy third party data. So they also buy extra data to know you even better.

Even like the use of first person pronouns is a sign of depression. And that's not something that you put out there intentionally, right? It's like, It's hidden in some of the cues that you generate either by you posting or by you just browsing the website. Now, Facebook goes a step further because they also, first of all, buy third party data. So they also buy extra data to know you even better.

Even like the use of first person pronouns is a sign of depression. And that's not something that you put out there intentionally, right? It's like, It's hidden in some of the cues that you generate either by you posting or by you just browsing the website. Now, Facebook goes a step further because they also, first of all, buy third party data. So they also buy extra data to know you even better.

And they even have data on people who are not using Facebook to contrast and see how they could potentially bring them in. So Facebook really goes far beyond you liking or not liking the vacations of your friends.

And they even have data on people who are not using Facebook to contrast and see how they could potentially bring them in. So Facebook really goes far beyond you liking or not liking the vacations of your friends.

And they even have data on people who are not using Facebook to contrast and see how they could potentially bring them in. So Facebook really goes far beyond you liking or not liking the vacations of your friends.

Yeah, it's actually one of my favorite examples in that space. It's essentially the use of first-person pronouns, which is I, me, myself. What we know is that is empirically related to depression, so emotional distress. And I remember when I first heard about this, I was like, I don't understand why this makes sense. I would have assumed it's narcissism, as you mentioned, right?

Yeah, it's actually one of my favorite examples in that space. It's essentially the use of first-person pronouns, which is I, me, myself. What we know is that is empirically related to depression, so emotional distress. And I remember when I first heard about this, I was like, I don't understand why this makes sense. I would have assumed it's narcissism, as you mentioned, right?

Yeah, it's actually one of my favorite examples in that space. It's essentially the use of first-person pronouns, which is I, me, myself. What we know is that is empirically related to depression, so emotional distress. And I remember when I first heard about this, I was like, I don't understand why this makes sense. I would have assumed it's narcissism, as you mentioned, right?