Sanjay Bhakta

Well, I don't think most of it has been about AI, actually.

Some of it, especially in tech, we use extensively, we use AI for our work on a day-to-day basis, which eliminates the need for some roles.

We can do more things with fewer people.

But other than that, across the organization, we've not really had any AI-based impacts.

We have actually already integrated with Amazon Alexa.

How does that work?

So you can query and you can get content read out to you from some of our publications, not all.

But I think it's pretty cool.

Yeah, I think we're definitely in the entertainment space because if you look at our brands, we mostly cover leisure, fashion, lifestyle.

We're not a daily news outlet, so people don't come to us on an everyday basis.

So we are competing with other entertainment companies

outlets, whether it is streaming media like Netflix or Hulu or Amazon Prime or social media, TikTok and Instagram and others.

So people have limited spare time.

So we are competing for a slice of that.

So we definitely have to do way better in terms of our personalization and user experience.

And also our great journalism that we have, I think, is what is going to take us forward.

Yes, I think it's mostly definitely around AI.

We have a pretty solid data infrastructure that we've built on Amazon with Databricks.

And our next task is really to figure out how do we vectorize all of our content and make it readily available in real time to LLMs.

I think that is probably our number one challenge.