Santiago Bibiloni

These companies that are selling ours, they need to understand their profitability in real time.

And

The reason why this was not happening before is because no one wants to log hours, right?

No one wants to log hours because it's tough to log hours manually.

I mean, everyone's hated.

And at the same time, everyone feels that logging hours is for their control.

People are managers controlling their time.

The reason why we are educating these people on time tracking is because we are automating this with AI.

And at the same time, we are letting them know that this is the way where managers can understand their costs to better negotiate fees with the clients.

This way, you can hire more people, you can increase salaries, and you can have a healthier company.

understood and how are you differentiating yourself from like pure play time tracking tools like time doctor or more like task management tools like base camp hookup or monday great that's great question um

We're not a project management tool.

I mean, we are a vertical solution and end-to-end solution for professional services firms.

It means you have machine learning applied on modules like sending estimates and proposals, managing projects with reworks, with overheads, with fees, with brands and clients.

You have clients' dashboards.

You have everything, and you are integrated with different ERPs.

You can standardize all your different services.

So 80% of our current customers have switched from tools like Asana, Trello, Monday, Click App,

You name them, Jira, Trello.

So these horizontal solutions are great.