Santiago Suárez

Go a bit slower at the beginning.

That'd be great.

If I think about some of our early near-death experiences, they could have all been avoided by going a little bit slower.

We had some awful fraud experiences at the beginning, and it was because we were just going too fast.

But again, remember, right, this was the go-go years.

So in the go-go years, you have to go very fast.

And then the last piece is,

Be very big in your ambition, but be very contrarian in how you get there.

Even this morning, I was in a meeting and I was like, oh my God, this just feels very conventionally, a very conventional path to get into where you want to get.

So it sounds obvious, but particularly LATAM,

The conventional wisdom in that case was go to Brazil and Mexico or thin layer across many markets.

And I'm not saying our playbook is the right one for everyone.

You know, there might be cases where you should go thin layer many markets.

But don't let your ambition fall prey of conventional wisdom.

Because then there's no alpha, right?

If you're a consensus play, there's just no alpha.

Those would be the three.

And then maybe bonus, have a great co-founder.

Right.

So the North Star metric was the foundational metric