Sara Connell

Yeah, I think, you know, it's very easy to be reactive, right? It's very easy to sort of say, Oh, you know, what's going on in the world and what's happening in the economy. And there's, you know, we're at a certain as, as of the recording of this episode, there's just a lot of churn, a lot of uncertainty.

Yeah, I think, you know, it's very easy to be reactive, right? It's very easy to sort of say, Oh, you know, what's going on in the world and what's happening in the economy. And there's, you know, we're at a certain as, as of the recording of this episode, there's just a lot of churn, a lot of uncertainty.

And so I think that while people can feel like, Oh, what a drag, you know, you hear things like buyers, you know, clients are hesitant. They're scared to make investments. They're the trust recession has happened, right? Like there's this break in trust that people feel in themselves and in leadership and, at all kinds of things, right?

And so I think that while people can feel like, Oh, what a drag, you know, you hear things like buyers, you know, clients are hesitant. They're scared to make investments. They're the trust recession has happened, right? Like there's this break in trust that people feel in themselves and in leadership and, at all kinds of things, right?

And when I listen to people who've been around a lot longer than I have, and I'm not like a newbie to the world by any means, I've been, you know, coaching and being an entrepreneur for, you know, over 15, almost 20 years. And there's people who have, you know, decades more than I do. And when I listen to them, what I love is they say,

And when I listen to people who've been around a lot longer than I have, and I'm not like a newbie to the world by any means, I've been, you know, coaching and being an entrepreneur for, you know, over 15, almost 20 years. And there's people who have, you know, decades more than I do. And when I listen to them, what I love is they say,

every single situation we're in is an opportunity right we all hear that it's like find the gift and everything like really what if we believe that what if we practice that and so what i'm really excited about for 2025 is saying like what does this particular moment call us forth to become masterful in

every single situation we're in is an opportunity right we all hear that it's like find the gift and everything like really what if we believe that what if we practice that and so what i'm really excited about for 2025 is saying like what does this particular moment call us forth to become masterful in

If we've got to dig deep, if people are taking longer to buy, then how do we become masterful at building trust and playing the long game? Maybe as before, we've gotten really good at the mid game or the short game. And if people are feeling a trust break and a trust recession, how do we create a trust ascension?

If we've got to dig deep, if people are taking longer to buy, then how do we become masterful at building trust and playing the long game? Maybe as before, we've gotten really good at the mid game or the short game. And if people are feeling a trust break and a trust recession, how do we create a trust ascension?

And so I think that the people who are going to, you know, win as in, you know, be fulfilling and make an impact and make profitable, you know, big numbers this year and things like that are going to be leaders who are willing to get really resourceful, get excited, even if we have to fake it, because sometimes I do, but like actually say, cool, like,

And so I think that the people who are going to, you know, win as in, you know, be fulfilling and make an impact and make profitable, you know, big numbers this year and things like that are going to be leaders who are willing to get really resourceful, get excited, even if we have to fake it, because sometimes I do, but like actually say, cool, like,

What what am I going to learn here and get to become really masterful? Because one thing is for sure that creativity and innovation do not come out of the comfort zone. They don't come out of like the in general. They don't really come out of the thriving economy either. It's usually when it's hard and or challenging. And I don't think this is only hard and challenging of a time.

What what am I going to learn here and get to become really masterful? Because one thing is for sure that creativity and innovation do not come out of the comfort zone. They don't come out of like the in general. They don't really come out of the thriving economy either. It's usually when it's hard and or challenging. And I don't think this is only hard and challenging of a time.

I'm having a great year and it's and it's wonderful. And there is a lot of people are just really in it, like they're just in a lot of feelings and overwhelm. So I think this is an exciting time.

I'm having a great year and it's and it's wonderful. And there is a lot of people are just really in it, like they're just in a lot of feelings and overwhelm. So I think this is an exciting time.

Yes. OK, well, I love it because this has been luckily, again, in our business, we've seen it less. And but a lot of people are either trying something new or in certain, I think, people who are running courses, things that have a less like relational aspect. So I think the first thing, is there a trust recession? Yes. In some industries. And it's again, it's not just, oh, Inc.

Yes. OK, well, I love it because this has been luckily, again, in our business, we've seen it less. And but a lot of people are either trying something new or in certain, I think, people who are running courses, things that have a less like relational aspect. So I think the first thing, is there a trust recession? Yes. In some industries. And it's again, it's not just, oh, Inc.

magazine came out and said 94 percent of consumers right now don't trust ads. Like just don't trust like Facebook ads, television ads, you know, whatever it might be. There are trust breaks with people. They either feel like even influencers like that was such a movement for a long time. And I'll share something in a minute that I think is going to be really big for this year.

magazine came out and said 94 percent of consumers right now don't trust ads. Like just don't trust like Facebook ads, television ads, you know, whatever it might be. There are trust breaks with people. They either feel like even influencers like that was such a movement for a long time. And I'll share something in a minute that I think is going to be really big for this year.