Sara Connell

She said, no, I didn't take anything. I just, you know, she had a new, she had a new idea. She was running a different program. And that's what you're saying. We run a different program. And that's what's so cool. This is available to all of us. It's here.

She said, no, I didn't take anything. I just, you know, she had a new, she had a new idea. She was running a different program. And that's what you're saying. We run a different program. And that's what's so cool. This is available to all of us. It's here.

I love this so much because we did it. We did a webinar once on is a book worth it. Right. And obviously, you know, it's like a book saved my life 20 something years ago. So for me, I've got a whole history with that. And, you know, paying that gift forward. That was my vow.

I love this so much because we did it. We did a webinar once on is a book worth it. Right. And obviously, you know, it's like a book saved my life 20 something years ago. So for me, I've got a whole history with that. And, you know, paying that gift forward. That was my vow.

Yeah. It's like, you know, just knowing that, that that was one of those, like we have these mission moments, you know, in our lives. Right. But here's, what's fascinating because you would think in a, I said earlier, a 2.9 second attention span world, why the hell would someone write a book?

Yeah. It's like, you know, just knowing that, that that was one of those, like we have these mission moments, you know, in our lives. Right. But here's, what's fascinating because you would think in a, I said earlier, a 2.9 second attention span world, why the hell would someone write a book?

So I'm gonna, I'm gonna just, there's a lot of reasons, but I'm gonna give the three that are most important to me in this year, just for 2025. So the first thing is so fascinating is that the human brain, cause you know, I care about this stuff, can process in 1.8 seconds. They see your book cover, your name, your topic. So under the attention span barrier, that 2.9 seconds,

So I'm gonna, I'm gonna just, there's a lot of reasons, but I'm gonna give the three that are most important to me in this year, just for 2025. So the first thing is so fascinating is that the human brain, cause you know, I care about this stuff, can process in 1.8 seconds. They see your book cover, your name, your topic. So under the attention span barrier, that 2.9 seconds,

The human brain will process, oh, Ryan's the expert on this. He has my solution. We give authority, whether that's deserved or not, because there's plenty of crappy books. But like, you know, we think someone knows what it is. They have a system. So if you're unknown, the reason to do a book is that it's a flag in the ground in your niche and in your industry to say, I've got my unique take.

The human brain will process, oh, Ryan's the expert on this. He has my solution. We give authority, whether that's deserved or not, because there's plenty of crappy books. But like, you know, we think someone knows what it is. They have a system. So if you're unknown, the reason to do a book is that it's a flag in the ground in your niche and in your industry to say, I've got my unique take.

on this piece. And I have a solution. And because of this trust issue, we talked about someone's going to get the ZMOT moment with you. You know, they're going to have that time and that intimacy because you took a time and you couldn't just whip out a video for one second on Facebook. It's like a freaking book, right? So, so that's one thing.

on this piece. And I have a solution. And because of this trust issue, we talked about someone's going to get the ZMOT moment with you. You know, they're going to have that time and that intimacy because you took a time and you couldn't just whip out a video for one second on Facebook. It's like a freaking book, right? So, so that's one thing.

Then what's fascinating is at the beginning of this year, I think Eckhart Tolle re-released a book with Oprah, Martha Beck, Mel Robbins, and Gabby Bernstein. If people know those particular thought leaders, They all did January books. And these are all women who've had multiple New York times bestsellers. They make many millions of dollars a year.

Then what's fascinating is at the beginning of this year, I think Eckhart Tolle re-released a book with Oprah, Martha Beck, Mel Robbins, and Gabby Bernstein. If people know those particular thought leaders, They all did January books. And these are all women who've had multiple New York times bestsellers. They make many millions of dollars a year.

They don't, it's not like they, their household names to many people in certain circles and personal growth. So it's like, why another one, right? This isn't even the first book, but it gives them a reason to go on all the shows and all the podcasts and be booked as the keynote speaker for their six figures that they're speaking fee commands.

They don't, it's not like they, their household names to many people in certain circles and personal growth. So it's like, why another one, right? This isn't even the first book, but it gives them a reason to go on all the shows and all the podcasts and be booked as the keynote speaker for their six figures that they're speaking fee commands.

because the research is 80% of the time people that get invited on a media outlet, a podcast, a keynote stage, have released a book in the last year, right? Sometimes it can be longer than that, but it's so people keep writing them, whether you're really established or you're brand new, because it's a door opener to the visibility and the ability to get back and be relevant.

because the research is 80% of the time people that get invited on a media outlet, a podcast, a keynote stage, have released a book in the last year, right? Sometimes it can be longer than that, but it's so people keep writing them, whether you're really established or you're brand new, because it's a door opener to the visibility and the ability to get back and be relevant.

So that top of mind awareness we hear about, like people will invest in one of the three people that last crossed their radar, right? How do we maintain top of mind awareness? The book still has gravitas. It still does no matter, even there's so many books, but it still does have this, this ability to say there's something new, something big.

So that top of mind awareness we hear about, like people will invest in one of the three people that last crossed their radar, right? How do we maintain top of mind awareness? The book still has gravitas. It still does no matter, even there's so many books, but it still does have this, this ability to say there's something new, something big.