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Sara Fischer

πŸ‘€ Speaker
213 total appearances
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Appearances Over Time

Podcast Appearances

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

That's why I brought up CFIUS because CFIUS is ultimately controlled by the president and the lax DOJ enforcements of the line as it currently stands.

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

I agree with you that we're often too precious.

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

I talked to one big tech CEO who says this is the ultimate vulnerability.

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

of laissez-faire economics and capitalism and democracy and uh doesn't mean that we shouldn't be uh getting rid of our systems because as you know they tend to support our society in ways that uh have a greater impact than maybe some of the risks we take but it is a vulnerability that we all just have to acknowledge all right we'll be right back after a quick break

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

I agree with you.

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

The Pareto principle holds true here that, you know, 80% bring in 20% of the revenues.

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

And I've talked to experts and analysts that say both in music and podcasting, so in both forms of audio, the Pareto principle is actually much worse in terms of the 80-20.

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

It probably is more closely to like 95-5.

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

One thing to say with podcasts, thoughβ€”

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

I always look at the numbers in terms of how do the traditional industries migrate to digital.

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

In the television industry, $70 billion went to linear television advertising.

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

And so we're constantly mapping how fast, Scott, that moves over to CTD, which is like streaming ads.

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

In the linear world, radio, which has both spoken word and music, that's about a $28 billion industry today.

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

Podcasts for advertising is about $5 billion.

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

And so you wonder, why hasn't it moved over fast enough that it's much more equal?

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

Because at this point in television, CTV and traditional advertising are actually about equal.

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

And there's a couple answers to that.

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

One, and this came from Chris Balfe, who is the CEO of a company called Red Ventures.

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

They do podcasts and talent management for conservative radio podcasters, mostly.

The Prof G Pod with Scott Galloway
The Business of Media: 60 Minutes, Billionaire Owners, and the Podcast Economy β€” with Sara Fischer

They were acquired by Fox.