Sara Leila Sherman
speaker
46 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Sara Leila Sherman’s voice in public audio — every appearance, attributed to the second.
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Appearances
that certain businesses pick. If you're with an insurance company, they might select types of music, like we mentioned, to lower your stress levels or your cortisol. So I agree. I don't love hold music, but it's a signal. Because if you were met with silence, how would you know if somebody hung up on you or if you were disconnected from the call? Right.
In the world. So there are different statistics. The numbers are higher if you look at the UK and in Canada and America, but globally, which I think is important to look at. I think that there's been this shift of classical music. If we go back to Mozart, Mozart's concerts were...
for lack of better words, let's say raucous, where people cheered if they really loved this crescendo, which means the music gets louder and they would cheer. And he expected that. We have letters of Mozart writing to people and saying they applauded just like I knew they would. And then when it got really soft, I could hear silence and like I wanted.
And they were so excited at the end of this part that they applauded. And he was not against this type of interaction with the classical music. In fact, he It was a social event. It was expected. And the way classical music is often presented today, here's a sonata, here's a symphony, and there's different sections. We call them movements. Do not clap. Be on your best behavior.
Sit with your hands folded on your lap. And in the 1700s, early 1800s, music was not that way. And it's really taken the shift and... Again, I don't want to say elitist mentality, but it is on what is expected and how to perform and be on your best behavior in a classical music concert, which is not how classical music started as a performance.
And I think that really does a disservice to reaching new audiences and to exposing people to music. I don't think we need to have a whole bunch of classical music lovers, but appreciators and understanding because that is music that will help reduce our blood pressure, our stress levels. It's great for creativity, for activating our default mode network and for so many different things.
But classical music is not as accessible as we have the potential to make it as a society.
I like that you chose the word classes up the place. So it already has to you also this level of sophistication associated with it, correct?
And so I don't disagree, but I think, again, then it puts this barrier. I like to think of the fourth wall and classical music in particular, breaking that fourth wall of what our expectations are at a concert or performance. I run a classical music concert series called Mozart for Munchkins, and it's an interactive experience. So we'll do that.
We'll play the flight of the bumblebee, but we'll encourage the kids to buzz around like bumblebees. Or we'll play Bach, and we encourage this element of breathing with Bach to it. And it's amazing what a one-year-old and a two-year-old can do when we give them the space to be themselves and to experience this serious music, they don't have to get it, but they can feel it.
And the more exposed they are to them, it becomes taken down from this pedestal, almost as we often think about it, like you said, this fancy restaurant or hotel or whatever it might be. And it can become more integral into accepting music like the death leopard, whether you like it or not, but it also then breaks this barriers of our expectations of it. And it's not put in a box.
Here's classical music over here for when I do these fancy things.
Music in elevators, restaurants, department stores, grocery stores is, again, a business that was founded in 1932 called Muzak. So when we think of elevator Muzak, it's actually the name of the LLC, Muzak Holdings LLC, that started this idea when you go into a store. And the idea was when you play a certain type of music, it might make people buy more things if you have this...
type of music that will encourage them to pick up more items on their way out. Think of it like the little kids and all the candy or all the chips that are right near the cash register when you see parents scrambling. No, no, no. But very rarely do you have classical music, which again is this calming music or it doesn't have to be classical, but
Instrumental music with a low amount of beats per minute that kind of keep us in this calm, grounded state. I love the oldies and I love that they do that. And so somebody somewhere is intentionally picking that soundtrack for that grocery store.
I love that story. And because it's, when I talked about cues before, it's the idea of something becoming, listening to it consciously and having it all of a sudden go into our subconscious. And so then, oh, actually I like this song or you've heard it enough times. You know this song, whether you realize how you've learned it to begin with.
And so it's the same if we think about buttoning our shirts or brushing our teeth or learning how to tie a shoe. It's this action that we purposefully focus on. It's something our explicit memory. We are trying to remember how to do this action. And eventually it goes into our subconscious, our implicit memory, and we do it automatically. And music... is exactly the same.
Think about songs from your childhood or when you hear a song and you can have a very vivid memory of what that's attached to. And it's because of the way you've listened to it however many times. Or if I sing this to you, after two notes, what is that song? Jaws. Yeah. Two notes. And you know exactly what song it is, but you didn't sit there and think, hmm, here's two notes. Here's Jaws.
It's because it has been ingrained from watching the movie. That song itself has become so used in pop culture that we have this association with it. So that absolutely makes sense that radio show hosts did this and that people were all of a sudden having favorite songs because it was prescribed for them.
Music predates language. Neanderthals used music as a way of communicating. Some of our earliest instruments are vulture bones created and carved into a flute. And again, predating language is a form of early communication.
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