Sarah Archer

This is if you want to get into it.

It's season two, episode eight.

And Betty Draper, for context, is a very glamorous, like Bryn Mawr educated, pretty former model who's married to our protagonist, Don Draper, the ad man.

And they have a house in Austin, I think.

And so there's a cocktail party or a dinner party in which she decides to basically cook as though from this cookbook.

I think there's sort of Dutch beer, Heineken.

There's, you know, different kind of, I think she makes rumaki.

So there's a kind of like around the world sort of set of hors d'oeuvres and foods.

And

And it turns out that this, she has unknowingly shopped at the local supermarket where Don's ad agency was doing an experiment, sort of putting different kind of like international foods in key areas, like end caps, to see if like educated consumers would do.

And so she was the exact kind of like client that they were imagining and it worked.

And so then she gets, she's furious at him because she feels humiliated because everybody at the party is like, oh, you're experimenting on your wife.

And in fact, I mean, essentially, they don't mention this cookbook, but this cookbook basically is like this episode, the book.

And it's more about signaling to your guests that you have gone, you know, maybe 1962 or three, you have leapt beyond fancy dishwasher and nice vacuum cleaner to exotic, imported, foreign food.

And she's somebody who graduated from a Seven Sisters College.

So there's this kind of aspirational idea that this, you know, it's a housewife who's really more like an educated hostess.

Yeah.

And also that you may no longer be in the workforce, but you're like still of the world.

Exactly.

You are in your house, but you are of the world.