Sarah Blakely

But if you're doing stand-up comedy, I mean, you get validation or you get crickets every 15 seconds. So it's like the most immediate, like, you're failing, you're not failing, you're failing, you're not failing. And the only way to test it is in front of an audience. So you have to be so willing to bomb in front of a group of people. So please laugh at our jokes.

But if you're doing stand-up comedy, I mean, you get validation or you get crickets every 15 seconds. So it's like the most immediate, like, you're failing, you're not failing, you're failing, you're not failing. And the only way to test it is in front of an audience. So you have to be so willing to bomb in front of a group of people. So please laugh at our jokes.

Yeah, exactly, or to learn what's funny or not funny. So, yeah, it was... But you know what? I didn't know it at the time. This combination, see, I wanted to be a lawyer, but I'm a terrible test taker. I'm not good in, like, I have trouble with reading comprehension. So I'm sure I have some sort of undiagnosed learning disability. But anyway, so I did debate all through high school and college.

Yeah, exactly, or to learn what's funny or not funny. So, yeah, it was... But you know what? I didn't know it at the time. This combination, see, I wanted to be a lawyer, but I'm a terrible test taker. I'm not good in, like, I have trouble with reading comprehension. So I'm sure I have some sort of undiagnosed learning disability. But anyway, so I did debate all through high school and college.

Yeah, exactly, or to learn what's funny or not funny. So, yeah, it was... But you know what? I didn't know it at the time. This combination, see, I wanted to be a lawyer, but I'm a terrible test taker. I'm not good in, like, I have trouble with reading comprehension. So I'm sure I have some sort of undiagnosed learning disability. But anyway, so I did debate all through high school and college.

And then I get to the LSAT and I bombed it, not once, but twice. So it derailed my whole vision of being a lawyer. And that was really depressing at the time. And then I

And then I get to the LSAT and I bombed it, not once, but twice. So it derailed my whole vision of being a lawyer. And that was really depressing at the time. And then I

And then I get to the LSAT and I bombed it, not once, but twice. So it derailed my whole vision of being a lawyer. And that was really depressing at the time. And then I

i naturally then went to disney world and tried out to be goofy and you have to be you have to be five eight in order to be goofy and i'm only five six so i'm the height of a chipmunk so like this was rock bottom for me i mean my family everyone's like what's happening i said i i'm too short to be goofy and i don't want to be a chipmunk and so i just started selling fax machines door-to-door because it's really i mean you needed a pulse to be hired there and um

i naturally then went to disney world and tried out to be goofy and you have to be you have to be five eight in order to be goofy and i'm only five six so i'm the height of a chipmunk so like this was rock bottom for me i mean my family everyone's like what's happening i said i i'm too short to be goofy and i don't want to be a chipmunk and so i just started selling fax machines door-to-door because it's really i mean you needed a pulse to be hired there and um

i naturally then went to disney world and tried out to be goofy and you have to be you have to be five eight in order to be goofy and i'm only five six so i'm the height of a chipmunk so like this was rock bottom for me i mean my family everyone's like what's happening i said i i'm too short to be goofy and i don't want to be a chipmunk and so i just started selling fax machines door-to-door because it's really i mean you needed a pulse to be hired there and um

So anyway, but the standup comedy I did, but life has a weird way of giving you these experiences because when I started Spanx, the combination of the amount of rejection I had had was perfect to start a company because I was told no every day for two years. The idea is no good. No, thank you. We don't want to help you. We think this is stupid, whatever. And it didn't really faze me.

So anyway, but the standup comedy I did, but life has a weird way of giving you these experiences because when I started Spanx, the combination of the amount of rejection I had had was perfect to start a company because I was told no every day for two years. The idea is no good. No, thank you. We don't want to help you. We think this is stupid, whatever. And it didn't really faze me.

So anyway, but the standup comedy I did, but life has a weird way of giving you these experiences because when I started Spanx, the combination of the amount of rejection I had had was perfect to start a company because I was told no every day for two years. The idea is no good. No, thank you. We don't want to help you. We think this is stupid, whatever. And it didn't really faze me.

And then the writing comedy for two years while I was doing that helped me do all the writing for Spanx and the marketing. And Spanx didn't advertise for 16 years. We became a household name and a household brand around the world without ever advertising. And I believe we did so much of that through humor and through the connection that we had with our customer and storytelling.

And then the writing comedy for two years while I was doing that helped me do all the writing for Spanx and the marketing. And Spanx didn't advertise for 16 years. We became a household name and a household brand around the world without ever advertising. And I believe we did so much of that through humor and through the connection that we had with our customer and storytelling.

And then the writing comedy for two years while I was doing that helped me do all the writing for Spanx and the marketing. And Spanx didn't advertise for 16 years. We became a household name and a household brand around the world without ever advertising. And I believe we did so much of that through humor and through the connection that we had with our customer and storytelling.

Jesse mentioned it. Lead with story. Your customers are so much more interested in why than they will ever be interested in what. What you're selling, why you're selling it, why you're doing it, who are you in the world, what matters, what's your why, that is what people really respond to. So if you can do it and make somebody laugh or smile, it's so much better.

Jesse mentioned it. Lead with story. Your customers are so much more interested in why than they will ever be interested in what. What you're selling, why you're selling it, why you're doing it, who are you in the world, what matters, what's your why, that is what people really respond to. So if you can do it and make somebody laugh or smile, it's so much better.

Jesse mentioned it. Lead with story. Your customers are so much more interested in why than they will ever be interested in what. What you're selling, why you're selling it, why you're doing it, who are you in the world, what matters, what's your why, that is what people really respond to. So if you can do it and make somebody laugh or smile, it's so much better.