Sarah Hawley

Awesome.

Hey, everyone.

It is so good to be here.

Usually I am on stage speaking about hiring and culture and building thriving teams.

So for the hiring segment at the next conference, put me down.

But it was really fun to actually look back and find something in our company that we did that was really tangible and actionable that I could share with you guys.

And that is how we managed to build a 5,000 strong wait list before we launched our product.

So basically what I'm going to talk you through is this idea of building a community first brand and why we take that approach and this opportunity to authentically co-create what we're building with people.

how we did that through using a tool which we used a survey on the future of work so we reached out to everybody asking them what do you want to know what do you what is important to you when it comes to the future of work because we are building the future of work and that was how we were able to engage them and then as we got all of those results and published them what it meant for our company moving forward so

Who is GrowMotely?

Just so you actually have some context about what we're talking about.

We are a SaaS-enabled marketplace for remote work.

So we help any company anywhere in the world find, hire, and retain and pay talent anywhere in the world.

So when we were launching, we were thinking, well, which side of the marketplace do we want to build first?

And one of the hypotheses we had was if talent join our community and our marketplace,

they're not going to expect to get a job the day they sign up.

But if a company joins and posts a job, they are going to want to get applications.

If they don't, they may not come back.

So our main goal, aside from building brand awareness generally in the market, was to launch with a pretty big audience of professionals so that the first companies would actually get applicants to their opening.

I just went through all that.