Sarah Jacquet‐Ray

Absolutely. I love that description. And I think that's where climate discourse, climate storytelling, and our psychology really come together. The story that the planet wants us to live in is one where we have efficacy and we can, in fact, fix this problem. And in fact, the problem is fixable in the time that we are here on the planet.

Absolutely. I love that description. And I think that's where climate discourse, climate storytelling, and our psychology really come together. The story that the planet wants us to live in is one where we have efficacy and we can, in fact, fix this problem. And in fact, the problem is fixable in the time that we are here on the planet.

And so there's a sense of living in a story or choosing a story that activates the most energy from us. Because all those stories are true. It's true that things are worse. It's true that things are better. It is absolutely both and.

And so there's a sense of living in a story or choosing a story that activates the most energy from us. Because all those stories are true. It's true that things are worse. It's true that things are better. It is absolutely both and.

And so there's a sense of living in a story or choosing a story that activates the most energy from us. Because all those stories are true. It's true that things are worse. It's true that things are better. It is absolutely both and.

Yeah, so I'm thinking here about the insight that many neuroscientists will tell you, which is that the brain is a pleasure-seeking machine. And so much environmental work and so much environmental knowledge, if you open up the door into that stuff, it doesn't feel very pleasurable. There is requests for us to sacrifice. There's requests for us to deny our pleasure.

Yeah, so I'm thinking here about the insight that many neuroscientists will tell you, which is that the brain is a pleasure-seeking machine. And so much environmental work and so much environmental knowledge, if you open up the door into that stuff, it doesn't feel very pleasurable. There is requests for us to sacrifice. There's requests for us to deny our pleasure.

Yeah, so I'm thinking here about the insight that many neuroscientists will tell you, which is that the brain is a pleasure-seeking machine. And so much environmental work and so much environmental knowledge, if you open up the door into that stuff, it doesn't feel very pleasurable. There is requests for us to sacrifice. There's requests for us to deny our pleasure.

There's requests for us to give up things, right? Renounce our attachment to fossil fuels, renounce things. And so most people don't want to sign up for those kinds of unpleasurable things and self-denial feelings.

There's requests for us to give up things, right? Renounce our attachment to fossil fuels, renounce things. And so most people don't want to sign up for those kinds of unpleasurable things and self-denial feelings.

There's requests for us to give up things, right? Renounce our attachment to fossil fuels, renounce things. And so most people don't want to sign up for those kinds of unpleasurable things and self-denial feelings.

And I think one of the things that ought to really happen around environmental and climate work is a reframing around all the things that we could gain, all the pleasures we could gain, sort of using the way our brains are naturally designed to leverage better climate action around the pleasures we'll have, the things that we'll gain, rather than the things that we'll sacrifice.

And I think one of the things that ought to really happen around environmental and climate work is a reframing around all the things that we could gain, all the pleasures we could gain, sort of using the way our brains are naturally designed to leverage better climate action around the pleasures we'll have, the things that we'll gain, rather than the things that we'll sacrifice.

And I think one of the things that ought to really happen around environmental and climate work is a reframing around all the things that we could gain, all the pleasures we could gain, sort of using the way our brains are naturally designed to leverage better climate action around the pleasures we'll have, the things that we'll gain, rather than the things that we'll sacrifice.

Some people think about this in terms of thinking about environmentalism as a kind of abundance thing rather than a sacrifice or a scarcity thing. And I think that they're really on to something.

Some people think about this in terms of thinking about environmentalism as a kind of abundance thing rather than a sacrifice or a scarcity thing. And I think that they're really on to something.

Some people think about this in terms of thinking about environmentalism as a kind of abundance thing rather than a sacrifice or a scarcity thing. And I think that they're really on to something.

Yeah, I often think about the kinds of things that you can do on an individual scale, even things like resting and recuperating, all just being sort of irrelevant. I mean, I was a product of that same kind of martyrdom mythology that we were talking about earlier. And I think that one of the things that's come out of all this research is that I need to make sure there's pleasure in my life.

Yeah, I often think about the kinds of things that you can do on an individual scale, even things like resting and recuperating, all just being sort of irrelevant. I mean, I was a product of that same kind of martyrdom mythology that we were talking about earlier. And I think that one of the things that's come out of all this research is that I need to make sure there's pleasure in my life.

Yeah, I often think about the kinds of things that you can do on an individual scale, even things like resting and recuperating, all just being sort of irrelevant. I mean, I was a product of that same kind of martyrdom mythology that we were talking about earlier. And I think that one of the things that's come out of all this research is that I need to make sure there's pleasure in my life.