Sarah Jolly Jarvis

And the reason for that is that those individuals beginning to look into the new year of things getting going again after Christmas, it is the kind of peak getting active again time after September.

So I think between January and September, depending on what industry you're in, you have those peaks, one potentially being more than the other, but both great opportunities for pushing your business forward and getting more customers on board. And so how do you make the most of that? And that is what I'm going to be talking around today.

So I think between January and September, depending on what industry you're in, you have those peaks, one potentially being more than the other, but both great opportunities for pushing your business forward and getting more customers on board. And so how do you make the most of that? And that is what I'm going to be talking around today.

So I think between January and September, depending on what industry you're in, you have those peaks, one potentially being more than the other, but both great opportunities for pushing your business forward and getting more customers on board. And so how do you make the most of that? And that is what I'm going to be talking around today.

That Christmas limbo time is the time that you're really talking around. When I'm talking around January and getting ready for January, I am really talking about the 26th onwards to kind of mid-January are great opportunities. Now, obviously, not everybody wants to be working and actively working during that period of time. And I am absolutely with you on that one.

That Christmas limbo time is the time that you're really talking around. When I'm talking around January and getting ready for January, I am really talking about the 26th onwards to kind of mid-January are great opportunities. Now, obviously, not everybody wants to be working and actively working during that period of time. And I am absolutely with you on that one.

That Christmas limbo time is the time that you're really talking around. When I'm talking around January and getting ready for January, I am really talking about the 26th onwards to kind of mid-January are great opportunities. Now, obviously, not everybody wants to be working and actively working during that period of time. And I am absolutely with you on that one.

But there's lots of things you can do to capitalize on that without having to be present for your customer base. But just to be clear on the opportunity that is available, there was new research done recently which talked around nearly half, it was basically 48% of Brits shop more during the Christmas limbo, the Crimbo limbo time than they do actually Black Friday. So 48% shop more.

But there's lots of things you can do to capitalize on that without having to be present for your customer base. But just to be clear on the opportunity that is available, there was new research done recently which talked around nearly half, it was basically 48% of Brits shop more during the Christmas limbo, the Crimbo limbo time than they do actually Black Friday. So 48% shop more.

But there's lots of things you can do to capitalize on that without having to be present for your customer base. But just to be clear on the opportunity that is available, there was new research done recently which talked around nearly half, it was basically 48% of Brits shop more during the Christmas limbo, the Crimbo limbo time than they do actually Black Friday. So 48% shop more.

more, then you've got the fact that 92% of Generation Z and millennials spend the same or more than what they did on Black Friday during that Crimbo Limbo time. So everyone is push, push, push, focus on the Black Friday offers. You know, Amazon this year is running a Black Friday week, which is actually more like 10 days. There is so much push towards that Black Friday.

more, then you've got the fact that 92% of Generation Z and millennials spend the same or more than what they did on Black Friday during that Crimbo Limbo time. So everyone is push, push, push, focus on the Black Friday offers. You know, Amazon this year is running a Black Friday week, which is actually more like 10 days. There is so much push towards that Black Friday.

more, then you've got the fact that 92% of Generation Z and millennials spend the same or more than what they did on Black Friday during that Crimbo Limbo time. So everyone is push, push, push, focus on the Black Friday offers. You know, Amazon this year is running a Black Friday week, which is actually more like 10 days. There is so much push towards that Black Friday.

But actually beyond that, there is an amazing opportunity with that limbo time, particularly for people who are B2B. And those individuals are supporting particularly smaller enterprises. Those business owners are online looking for solutions, looking at ways to make 2025 a better year for themselves and their business. So why are you telling me this, Sarah, as we go into December?

But actually beyond that, there is an amazing opportunity with that limbo time, particularly for people who are B2B. And those individuals are supporting particularly smaller enterprises. Those business owners are online looking for solutions, looking at ways to make 2025 a better year for themselves and their business. So why are you telling me this, Sarah, as we go into December?

But actually beyond that, there is an amazing opportunity with that limbo time, particularly for people who are B2B. And those individuals are supporting particularly smaller enterprises. Those business owners are online looking for solutions, looking at ways to make 2025 a better year for themselves and their business. So why are you telling me this, Sarah, as we go into December?

Well, because now is a great time to maximise those sales, to be in a good position within your business. It's very easy to be like, oh, you know what? Everyone's winding down for Christmas. I'll wind down too.

Well, because now is a great time to maximise those sales, to be in a good position within your business. It's very easy to be like, oh, you know what? Everyone's winding down for Christmas. I'll wind down too.

Well, because now is a great time to maximise those sales, to be in a good position within your business. It's very easy to be like, oh, you know what? Everyone's winding down for Christmas. I'll wind down too.

And absolutely, if that's what you want to do, if you've had a busy time, et cetera, et cetera, then that is absolutely up to you because at the end of the day, it is your business and you can do whatever you like.