Sarah Lacy

necessarily be a great contact but lo and behold here's my startup idea i need to get into schools like anyone can be a great contact for you because you don't know who they know and you don't know what they're going to be and you don't know what you're going to wind up building um so i think that's number one and i think if you've been doing your job and trying to network then i bet you know someone who knows someone senior at nike i guarantee you

necessarily be a great contact but lo and behold here's my startup idea i need to get into schools like anyone can be a great contact for you because you don't know who they know and you don't know what they're going to be and you don't know what you're going to wind up building um so i think that's number one and i think if you've been doing your job and trying to network then i bet you know someone who knows someone senior at nike i guarantee you

necessarily be a great contact but lo and behold here's my startup idea i need to get into schools like anyone can be a great contact for you because you don't know who they know and you don't know what they're going to be and you don't know what you're going to wind up building um so i think that's number one and i think if you've been doing your job and trying to network then i bet you know someone who knows someone senior at nike i guarantee you

I could find someone senior at Nike or a connection to them in my network. The second thing that I always was really good at, and I don't think I realized until later in my career how powerful it was and why, is story. I mean, one of the best books about story ever written is Lisa Krohn's Wired for Story, and it basically breaks down the neuroscience of story into

I could find someone senior at Nike or a connection to them in my network. The second thing that I always was really good at, and I don't think I realized until later in my career how powerful it was and why, is story. I mean, one of the best books about story ever written is Lisa Krohn's Wired for Story, and it basically breaks down the neuroscience of story into

I could find someone senior at Nike or a connection to them in my network. The second thing that I always was really good at, and I don't think I realized until later in my career how powerful it was and why, is story. I mean, one of the best books about story ever written is Lisa Krohn's Wired for Story, and it basically breaks down the neuroscience of story into

And how we have been wired since caveman days to respond to story in a way that we are biologically wired to our heart to race, blood to rush to our thighs because we know we're going to have to run away. You know, think about how often like the downside of this is when people have anxiety and they're like, oh, my God, I know that it's not rational. And it's like, yeah, it's not rational.

And how we have been wired since caveman days to respond to story in a way that we are biologically wired to our heart to race, blood to rush to our thighs because we know we're going to have to run away. You know, think about how often like the downside of this is when people have anxiety and they're like, oh, my God, I know that it's not rational. And it's like, yeah, it's not rational.

And how we have been wired since caveman days to respond to story in a way that we are biologically wired to our heart to race, blood to rush to our thighs because we know we're going to have to run away. You know, think about how often like the downside of this is when people have anxiety and they're like, oh, my God, I know that it's not rational. And it's like, yeah, it's not rational.

It's because like your brain is telling your body a story of what's going to happen to you. if you sat on stage in front of thousands of eyeballs looking at you and have to give a keynote. So I think that story is the most powerful tool. I think it's the reason that most women who raise large amounts of venture capital do not come from a math background, but come from a media background.

It's because like your brain is telling your body a story of what's going to happen to you. if you sat on stage in front of thousands of eyeballs looking at you and have to give a keynote. So I think that story is the most powerful tool. I think it's the reason that most women who raise large amounts of venture capital do not come from a math background, but come from a media background.

It's because like your brain is telling your body a story of what's going to happen to you. if you sat on stage in front of thousands of eyeballs looking at you and have to give a keynote. So I think that story is the most powerful tool. I think it's the reason that most women who raise large amounts of venture capital do not come from a math background, but come from a media background.

Because it is like the great leveler. So I think those two things. Right. You find the right contact and then you put together the right story. How is this going to make how is this going to transform Nike? How what heartstring are you pulling? What you know, you mentioned getting a kid in the video. I mean, I would absolutely do that.

Because it is like the great leveler. So I think those two things. Right. You find the right contact and then you put together the right story. How is this going to make how is this going to transform Nike? How what heartstring are you pulling? What you know, you mentioned getting a kid in the video. I mean, I would absolutely do that.

Because it is like the great leveler. So I think those two things. Right. You find the right contact and then you put together the right story. How is this going to make how is this going to transform Nike? How what heartstring are you pulling? What you know, you mentioned getting a kid in the video. I mean, I would absolutely do that.

There was a brilliant marketing campaign for this nonprofit that. I think does water. It helps provide water. And they went to this, rather than saying, this is a huge number of people who go without water. And isn't, you know, isn't it staggering? There's this many people on the earth who don't have fresh water. No one cares. We don't care about numbers. We just don't.

There was a brilliant marketing campaign for this nonprofit that. I think does water. It helps provide water. And they went to this, rather than saying, this is a huge number of people who go without water. And isn't, you know, isn't it staggering? There's this many people on the earth who don't have fresh water. No one cares. We don't care about numbers. We just don't.

There was a brilliant marketing campaign for this nonprofit that. I think does water. It helps provide water. And they went to this, rather than saying, this is a huge number of people who go without water. And isn't, you know, isn't it staggering? There's this many people on the earth who don't have fresh water. No one cares. We don't care about numbers. We just don't.

We have too much shit in our own life, right? But they showed one boy and as a result in this one village, like the bulk of kids would not make it to their sixth birthday because of water. So they took this one boy in this village and they, when he was five years old, took him around the world, completing his bucket list because he was gonna die at six statistically.

We have too much shit in our own life, right? But they showed one boy and as a result in this one village, like the bulk of kids would not make it to their sixth birthday because of water. So they took this one boy in this village and they, when he was five years old, took him around the world, completing his bucket list because he was gonna die at six statistically.