Sarah Paine

I'm missing something else.

A soap maker.

Imagine, Mal, three stages of personal hygiene and whatever.

It was not to be.

But he eventually gets an ed degree so he can go off and be a primary school principal.

Okay, imagine setting your child off to the psychopath doing show and tell.

And then he joins the Communist Party, and it's during the first United Front, so he also joins the Nationalist Party.

And he has very important positions.

If you look at it, he's in the National Party.

He's at their central office.

headquarters, and he's the minute taker.

So he's the fly on the wall listening to everything.

And then he's a stand-in for the head of the propaganda department, which is probably where he learned a great deal about the importance of propaganda.

And here's what he says early on.

The Communist Party can overthrow the enemy only by holding propaganda pamphlets in one hand and bullets in the other.

And if you look at the original organization chart of the shadow communist

government, you'll see there are only, what, six departments there?

One of them's the propaganda department.

If you have no power, words is your initial way into gaining power.

I'm now gonna use a framework from my wonderful colleagues, Mark Genest and Andrea Du, this is theirs, about analyzing strategic communication in terms of messenger, message, and medium.