Sari Botton

I knew I wasn't done by any means with the subject when I left at 54.

I had barely scratched the surface.

And I wanted to continue with it, but I also knew I needed to come up with another name.

And I was stumped.

I just could not come up with another name properly.

And then about 15 months after I left Longreads in August of 2021, I had a dream that I started a magazine called Oldster.

And I had that dream right before I woke up.

I woke up and I thought it was hilarious.

I made a joke about it on Twitter, which I'm no longer on.

So you can't see that tweet anymore.

And then I realized, wait a minute, this is actually brilliant.

And I went right on Substack and I just launched it and it took right off.

It just took off like a shot.

And I've been improvising since then.

And it just keeps growing.

It keeps growing.

I've got now 85,000 subscribers.

Only a small percentage are paid.

And I keep trying to let people know that, you know...

That's how paid subscriptions are how, you know, how I do this.