Scott Becker

Here's a quick breakdown.

In the U.S.

every year, estimated sales are

Two to four million people buy a putter every year.

And I think that's probably understated versus overstated because so many people golf and so many of those golfers can't help themselves but try the new putter, try the next thing, anything they think that will give them another stroke, take a stroke or two off their game.

I don't know.

At the end of the day, swinging the club better

and making good decisions on the course.

Those are the two things that really take your handicap down, but swinging the club well and making good club choices, but making good decisions.

But again, so many people are fixated on clubs.

So about two to four million putters are sold a year in the U.S.,

$550 million in putter sales a year are made.

Throughout the world, the estimated number of putter sales by dollar volume is $3.5 billion.

So that's a lot of PT Barnum suckers out there buying new putters every year.

In terms of the big brands here,

Callaway Odyssey, TaylorMade, The Spider, Titleist, Scotty Cameron's in their line.

Fourth, Ping, and fifth, Lab.

Lab Companies is a putter company that started about eight years ago.

It was more the center, you know, I don't pronounce it right, but the center-facing putter.

But Lab Company has really hit it out of the park recently.