Scott Carney

It's like 15% minus a little cut for their agent as well.

So if you got $100,000 advance and you're making $4, you actually have to pay off that advance before you get any, even another dime.

And so what is four into $100,000?

You have to sell quite a few books, right?

So there's that 25,000 books at least.

before you uh earn another dime and most books don't sell that many copies like most i thought a couple books do very well but like most authors will come out and they might get they might sell 20 000 copies um and that still doesn't get them a dime so what happens is you get the situation where where an author writes a book and they put it out into the world and then they realize they won't earn another dime on it so they don't put any effort into marketing

after the first week or two.

When everyone's stroking your ego because you have an article, you have a review of the New York Times, yeah, you'll take the interviews, but you're not going to push it for years after that.

Self-publishing offers a different model where instead of getting $4 a book, you get $7 a book, but you don't get the advance.

but then you're incentivized to always, always push the book.

So I have, you know, of the books I've done, I've had mainstream deals for five of them.

I pulled one of those books out of the mainstream to do self-published on it.

And I half self-published one of my other books.

This was a New York Times bestseller over here about Wim Hof.

And that one, I self-published the audio book and I traditionally published the print book.

And that created a nice mix of, I can still do interviews.

and, um, and make money on the, you know, from when, after someone hears the interview, they might buy an audio book.

So I get like a thousand bucks if I, you know, if we were talking about that book and this was in my heyday, uh, when that book was super popular, I might make a thousand dollars after this interview.

That was cool.

I liked a thousand dollars.