Scott Clary

The people that write and create good content, there's less and less of them because there's so much slop online now and so many creators are just pushing AI slop.

I think that if you create well thought out, you put a little bit more effort towards your content, I think you actually stand out even more than before because

you're like, oh my God, there's no way AI could have done this.

And that's the reaction you want when you put out content.

Oh my God, there's no way AI could have done this.

If you can get that reaction, that's what builds trust the most with an audience in 2026 and forever, by the way.

AI can do some things and it can't even do some content, but your core content, okay, my exact words, the hitting stuff that you want to differentiate.

I think of it back to like my marketing days where you have, I think it was like a musician, like you have a drum beat

And that's like the brand and it's beating while you've got the sizzle, the important stuff landing big time.

But you got that drumbeat over here.

I think you can use the AI for the drumbeat stuff, the stuff that's not crap, but like it's keeping some repetitive themes, some different things that aren't like, okay, my exact spoken word, my exact written word.

But whether it's visual, whether it's logos, whether it's graphics done right, I think you can drumbeat with AI.

necessarily.

It's a fine line and I struggle with it every day knowing which one.

And sometimes you can cross over and you go, oh shit, that was just some AI slop and it was really meant to be an uppercut.

I'm a fan of using AI.

We've gone super deep on use cases.

I wanted to mention one more thing before.

There's so many different random use cases, but a big fan of using AI for is helping me brainstorm ideas.

and helping me figure out things.