Scott D. Anthony

The phone was a pretty disappointing thing because you couldn't do that much with it.

There was a good browser on the phone, but there were no apps because Apple had a very tightly controlled ecosystem.

It took someone convincing Steve Jobs, telling him that, you know what?

We got to open this thing up for the app store to come into being and for the world to really change.

Point number one, first and final are not the same.

Point number two, even the geniuses get it wrong.

Point number three, how do you cross that?

You cross it by experimenting, by testing, by learning, by probing, by listening to dissenting voices, by trying things and letting the world work out for you what actually the right answer is.

you're firm in vision.

So Steve Jobs had a very clear vision.

We're going to create an amazingly easy to use computer that fits in your hand, in your pocket, that also incidentally allows you to make phone calls.

That vision never changed.

The components of it absolutely changed based on reactions from real people in real context using it.

So the idea you detail, I think has a lot of merit to it.

It's a problem I certainly have encountered, many people have encountered.

You are asking people to change their behavior.

That's hard to do.

How do you figure out how to actually do it?

You go and do it.

That is the only way.