Scott Galloway

And I've been saying this since it started.

Um,

I mean, when he launched the attacks, he said Trump said that it was going to take four weeks.

I think he then pushed it to maximum five weeks.

As soon as this began, the first thing I did is I went back and I found that Donald Rumsfeld quote saying that the Iraq war would be eight weeks and pointed out a very simple fact, which was that it was eight years.

And then we had the same thing with Afghanistan, where they said it would be a few months, and it ended up being two decades.

So my view from the beginning was this is going to be way longer and way more drawn out than anyone would expect.

Why?

Because wars are extremely difficult, and we have a very, very...

strong, substantive track record of saying it's going to be this amount of time, and then it ends up being way, way longer.

So as of today, we're into week 14.

So we're in month three now.

And

And still, we have this assumption, oh, it's going to resolve in some way.

Trump's going to kind of figure it out, or he's going to taco on the war, which I personally think is a lot more difficult to taco on warfare versus tariffs.

I just don't see it happening.

So this goes back to...

expectations for what inflation is going to look like over the long term.

I think we're going to stick around here for a long time.

And I can expand on that.