Scott Galloway

You can walk away knowing exactly what was decided, who's involved, and what comes next.

Thank you.

Thank you.

The World Cup is finally here.

Over the next six weeks, millions of fans will travel across North America to watch the world's most popular sporting event.

But before a single trophy is lifted, one thing has already grabbed the headlines, and that is...

ticket prices the cheapest seats for the final at metlife stadium are selling for more than seven thousand dollars in several u.s host cities the cheapest tickets for the tournaments later rounds cost more than the average monthly mortgage payment so

Scott, we got to just acknowledge how excited we are about the World Cup, of course.

But this has been a really interesting issue here.

You've said that FIFA is one of the most corrupt organizations in the world, which I 100% agree with.

I think many people would agree with that too.

And now it's sort of on display what they're doing

to get and make the most amount of money as possible.

And some would say kind of grifting people who are attending the Cup.

I'll just give you some numbers here.

FIFA expects to generate $3 billion in ticket revenue this year.

That's compared to $900 million at the last World Cup.

So they've increased their revenue by 230%.

Adjusted for inflation, ticket prices are up roughly 1,000% since the last time the US hosted the World Cup in 1994.

Ticketing historically accounts for around 10% of World Cup revenue this year.