Scott Galloway

So the ad model, when I was coming out of business school, the titans of industry were Maurice Levy,

Martin Sorrell, John Renzo, IPG, Omnicom, WPP.

These companies are meaningless now.

When I go to Cannes Lions, they used to be the masters of the universe.

Now it's Google, Meta, Pinterest, Spotify, and these guys are basically running Irish bars and hosting 10 or 12 people.

If you're under the age of 40, I would suggest not going or getting out of the ad-supported ecosystem.

I just think that system is getting harder and harder every year, and the oxygen continues to get sucked out by Google and Meta.

If you're already doing well in one of those businesses, agencies aren't in the advertising business anymore, and they're in the kind of client management business, helping them navigate a very complex world and helping them do good media buys.

What your daughter is talking about where I think there's huge growth is events, and that is activations.

And so I speak at a lot of these events.

And I just spoke at RBC in Vancouver, Canada.

They usually spend $2 or $3 million on a 36-hour event for their most important clients.

So I'll speak at Dreamforce.

They probably spend $10 million.

I just got off a live tour for Profiteer Markets.

There were six people managing the venues, the events, the lighting, the guests.

I think activations and people wanting to get out and touch grass, if you will, and events.

Netflix will do a pop-up at Cannes Lions featuring their latest shows, and they'll spend a ton of time and money and energy.

So we'll snap, we'll have something really cool, they'll take over a big chalet.

So I think that...