Scott Galloway

Well, it is a big moment in business history because this is now the most expensive acqui-hire of all time at $6.5 billion. And at just 55 employees, that's 120 million per employee. Actually, no, the biggest, number three was Instagram. I think it was 20 people, billions of 50 million. This is now, I was wrong, this is now number two and $120 million per employee.

Number one was Meta's acquisition of WhatsApp, which was purchased for over $300 million per employee. But this was an acqui-hire. They're getting stock. I don't think they're getting cash. But even if it gets cut in half or by 75%, I think OpenAI is dramatically overvalued right now. This is an acquihire, and I can see why. The justification is they got a lot of press, a lot of awareness today.

Number one was Meta's acquisition of WhatsApp, which was purchased for over $300 million per employee. But this was an acqui-hire. They're getting stock. I don't think they're getting cash. But even if it gets cut in half or by 75%, I think OpenAI is dramatically overvalued right now. This is an acquihire, and I can see why. The justification is they got a lot of press, a lot of awareness today.

Number one was Meta's acquisition of WhatsApp, which was purchased for over $300 million per employee. But this was an acqui-hire. They're getting stock. I don't think they're getting cash. But even if it gets cut in half or by 75%, I think OpenAI is dramatically overvalued right now. This is an acquihire, and I can see why. The justification is they got a lot of press, a lot of awareness today.

Quite frankly, this isn't as big a story as Google's announcement of some of their AI products yesterday.

Quite frankly, this isn't as big a story as Google's announcement of some of their AI products yesterday.

Quite frankly, this isn't as big a story as Google's announcement of some of their AI products yesterday.

I know, but my point is OpenAI stepped on it.

I know, but my point is OpenAI stepped on it.

I know, but my point is OpenAI stepped on it.

Basically, they took the oxygen out of the room. I don't know if they planned it, but it was quite brilliant. As soon as Google came out with this, they came out with this love picture of them. And Johnny Ive is a very compelling, charismatic guy. And they stepped all over Alphabet's big announcement, which, by the way, is a lot more meaningful in terms of tech news.

Basically, they took the oxygen out of the room. I don't know if they planned it, but it was quite brilliant. As soon as Google came out with this, they came out with this love picture of them. And Johnny Ive is a very compelling, charismatic guy. And they stepped all over Alphabet's big announcement, which, by the way, is a lot more meaningful in terms of tech news.

Basically, they took the oxygen out of the room. I don't know if they planned it, but it was quite brilliant. As soon as Google came out with this, they came out with this love picture of them. And Johnny Ive is a very compelling, charismatic guy. And they stepped all over Alphabet's big announcement, which, by the way, is a lot more meaningful in terms of tech news.

Yeah, they stepped on it. They basically said, now back of the bus in terms of your story. Look, good for Johnny Ivey. He's a visionary. This is him saying that if we can come up with a better user interface or some sort of hardware product, it signals to the market that they're more leadership. Is it worth $6.5 billion? That's a 2% dilution at a $340 billion.

Yeah, they stepped on it. They basically said, now back of the bus in terms of your story. Look, good for Johnny Ivey. He's a visionary. This is him saying that if we can come up with a better user interface or some sort of hardware product, it signals to the market that they're more leadership. Is it worth $6.5 billion? That's a 2% dilution at a $340 billion.

Yeah, they stepped on it. They basically said, now back of the bus in terms of your story. Look, good for Johnny Ivey. He's a visionary. This is him saying that if we can come up with a better user interface or some sort of hardware product, it signals to the market that they're more leadership. Is it worth $6.5 billion? That's a 2% dilution at a $340 billion.

I mean, that's real freaking dilution. But if it gets them awareness and they can end up having a cleaner user interface on their search or whatever product, you know, good for them. So, look, I think it was a risk we're taking.

I mean, that's real freaking dilution. But if it gets them awareness and they can end up having a cleaner user interface on their search or whatever product, you know, good for them. So, look, I think it was a risk we're taking.

I mean, that's real freaking dilution. But if it gets them awareness and they can end up having a cleaner user interface on their search or whatever product, you know, good for them. So, look, I think it was a risk we're taking.

I mean, you could see an AI phone. And Johnny Ive is one of probably the three or five, one of the three or five greatest consumer designers. I mean, I'll list off some others. Charles and Ray Eames, the furniture guys. Dieter Rams, who was... Kind of the original consumer design company, I think, was Braun.