Scott Gorlick

Yeah. So I think on the rider side, we were looking at like total spend, right? Like what's the monthly spend and sort of how is that growing over time? And we would look at like rides per week and rides per month and be able to understand like how we're mapping into their day-to-day routines.

Yeah. So I think on the rider side, we were looking at like total spend, right? Like what's the monthly spend and sort of how is that growing over time? And we would look at like rides per week and rides per month and be able to understand like how we're mapping into their day-to-day routines.

Yeah. So I think on the rider side, we were looking at like total spend, right? Like what's the monthly spend and sort of how is that growing over time? And we would look at like rides per week and rides per month and be able to understand like how we're mapping into their day-to-day routines.

I would say rides per month is probably the most important and understanding rides per week and sort of how it maps to people's routine. Because some days, like you said, you might have like a long airport trip and that might distort the co-work hours over time. And then on the driver side for retention, what we were looking at is like, hey, how far are they retaining it?

I would say rides per month is probably the most important and understanding rides per week and sort of how it maps to people's routine. Because some days, like you said, you might have like a long airport trip and that might distort the co-work hours over time. And then on the driver side for retention, what we were looking at is like, hey, how far are they retaining it?

I would say rides per month is probably the most important and understanding rides per week and sort of how it maps to people's routine. Because some days, like you said, you might have like a long airport trip and that might distort the co-work hours over time. And then on the driver side for retention, what we were looking at is like, hey, how far are they retaining it?

Like 28 days, you know, 56 days, 96 days. And just understanding like if a driver stays with us for three months, they're likely to stay with us longer. And sort of looking at the underlying trip metrics, how many trips they're doing per week, how many, like what their ratings are. And then also like how many hours they're putting in, right? Some people, this is a full-time thing.

Like 28 days, you know, 56 days, 96 days. And just understanding like if a driver stays with us for three months, they're likely to stay with us longer. And sort of looking at the underlying trip metrics, how many trips they're doing per week, how many, like what their ratings are. And then also like how many hours they're putting in, right? Some people, this is a full-time thing.

Like 28 days, you know, 56 days, 96 days. And just understanding like if a driver stays with us for three months, they're likely to stay with us longer. And sort of looking at the underlying trip metrics, how many trips they're doing per week, how many, like what their ratings are. And then also like how many hours they're putting in, right? Some people, this is a full-time thing.

And for like 90% of drivers, it's very part-time, right? Less than like 10 hours a week.

And for like 90% of drivers, it's very part-time, right? Less than like 10 hours a week.

And for like 90% of drivers, it's very part-time, right? Less than like 10 hours a week.

I would say if you started the year with 100 drivers, I think you would probably have 25 or 30 of them left at the end of the year. That would be good.

I would say if you started the year with 100 drivers, I think you would probably have 25 or 30 of them left at the end of the year. That would be good.

I would say if you started the year with 100 drivers, I think you would probably have 25 or 30 of them left at the end of the year. That would be good.

Yeah. So when I started at Uber, we were only black cars. And what was challenging about that is there are only a certain number of black cars in a given city, right? Like in Atlanta, there might have been a thousand black cars. And while you can create more and get more on board, you're never going to build like a massive TAM business unless you open it up for UberX.

Yeah. So when I started at Uber, we were only black cars. And what was challenging about that is there are only a certain number of black cars in a given city, right? Like in Atlanta, there might have been a thousand black cars. And while you can create more and get more on board, you're never going to build like a massive TAM business unless you open it up for UberX.

Yeah. So when I started at Uber, we were only black cars. And what was challenging about that is there are only a certain number of black cars in a given city, right? Like in Atlanta, there might have been a thousand black cars. And while you can create more and get more on board, you're never going to build like a massive TAM business unless you open it up for UberX.

So we started launching UberX more probably in late 2012, late... early 2013. And then sort of as we started rolling out UberX in more markets, that was probably 2013, 2014. That's when the business really started to explode.

So we started launching UberX more probably in late 2012, late... early 2013. And then sort of as we started rolling out UberX in more markets, that was probably 2013, 2014. That's when the business really started to explode.