The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Uber's Expansion Playbook for Scaling from 10 Cities to $10BN in Revenue | How Uber Acquired 1M Drivers | How Uber Solved the Chicken and The Egg Problem in New Markets and What Uber Would Be Like with Travis Still There with Scott Gorlick
30 Aug 2024
Full Episode
So at Uber, we saw almost every city as its own startup. The right team that we were hiring for three roles. One was we sent in a launcher and the launcher would be responsible for hiring a team. In a general market, we would want a general manager who acted as like the CEO of the city, overseeing both driver and rider. And then the
The second role that we hired was an operations manager that would oversee sort of the driver area of the operation and be responsible for growing that. And we'd also work on getting a marketing manager that would oversee the rider side, BD, partnerships, building out the early grassroots efforts in the community.
This is 20 Growth with me, Harry Stebbings. Now, on 20 Growth, we sit down with the best growth leaders in the world to unpack their playbooks for scaling incredible products and communities. Today, we're joined by Scott Gawlik, employee number 99 at Uber. And today, he unpacks two incredible playbooks that Uber had.
He unpacks their driver acquisition playbook that allowed them to scale to a million drivers. And then he unpacks their city expansion playbook that allowed them to scale from 10 cities to $10 billion in revenue. Scott's also a prolific angel investor, having written early checks into Lime and Standard Cognition, to name a few. And this episode is incredibly granular.
We really do go quite deep in terms of different growth playbooks. So it's time to get out the notebooks, and this is a special one. But before we dive into the show today, today I want to share a tool for all you SaaS innovators out there looking to spice up your demand generation strategy.
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They offer real insights and solutions tailored to their needs. With Outgrow's powerful no-code builder, you can create these engaging maturity assessments. The magic here is in showing your audience how you can help them level up in specific areas. If you sell analytics software, you can show users where they excel and where they're lagging.
If your software can help them where the user's lagging, then you can clearly add value. By offering the detailed results in the maturity assessment, you're not just generating leads, you're educating users.
So if you want to turbocharge your demand generation and build assessments like assess your AWS setup or evaluate your integration capabilities, head over to outgrow.co slash 20growth, that's O-U-T-G-R-O-W-D-O-T-C-E-O slash 20growth to get 20% off annual plans and a free trial. Now that your leads are sorted, let's get your team in sync with Canva.
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