Scott Piergrossi
👤 SpeakerAppearances Over Time
Podcast Appearances
You might explore types of names like palindromes or anagrams.
One of the more helpful exercises we do is we try to get the client to state, like if it's on the cover of Time magazine, for example, what would the headline say?
And then we actually might even try to mold that expression into a name.
Yeah, so let's say a drug alters your course in life.
The reason Lunesta works is because of the lunar imagery.
The suffix esta has an inference of restorative sleep.
But really the lunar is what anchored it.
Within the category, you have Ambien.
Then you have newer products like Belsamra.
That's a beautiful night's sleep with Belsamra.
Belsam is somnus, which is sleep in Latin.
So oftentimes we want to highlight what's unique about that product from a scientific standpoint because that'll resonate with oncologists.