Scott Sanborn

All the people that are carrying a balance.

those people don't know what their rates are.

The research we've done is half of all customers say they don't know the interest rate on their credit cards, and the half that say they do, more than half of them are wrong.

They think they know their rate, but they don't.

And so cards have been able and one of the big resets with the cards was was driven by the Card Act, which limited how much cards could increase rates.

So they factored in higher rates.

That's right, yep.

So first and foremost is, as I mentioned, you know, credit card, refining people out of their credit card debt into a fixed rate, lower rate loan is number one use case.

It's about 80% of what we do.

That market is the largest it's ever been.

There's 1.3 trillion in credit.

Wow.

So that is, you know, 1.3 trillion in balances priced at really, really high rates.

We, you know, when the rate environment shifted and the inflationary pressure shifted, we pulled back on a lot of our marketing.

So we're currently running today at sort of below our historical volumes and

So we're just going back into that market, turning back on marketing channels that we had turned off.

And then the other areas, personal loans can be used literally for anything, right?

And before credit cards came around and came to be, they were the dominant way consumers accessed credit for everyday needs.

So we have a major purchase finance business that's growing today, call it 50 plus percent year on year, that's allowing things like

elective medical procedures, Lasix, braces for your kid, all kinds of procedure, fertility treatments, teeth implants.