Sean Cannell

So he does like four to eight crazy stuff has been happening with trial reels.

Yeah.

You know, what's also interesting is, again, most of us can't compete with top 1% of podcasts.

But if you look at what, this kind of gives a picture of how the game is changing and the bar is being raised.

If you look at Diary of a CEO, definitely a top 1% podcast.

They a lot of times will film 10 camera angles.

So it gives them so much variety to choose from.

emotions, choose what shot looks best, the whole experience.

They will split test a hundred thumbnails, three different faces, 30 different phrases, and they will oftentimes film for three hours, but the edit will be an hour and 45.

And so they'll really think about, and then of course, it's not even just a hook, it's a trailer.

There's a trailer at the beginning.

What is going to hold the audience retention?

a research team helping with the questions and like the order of the questions and what what do we get a lead with what's the packaging of course thumbnail title all of that stuff and then and then even steven like developing his interview skills and and trying to create those emotive moments yep so so it's like those little details and and i know how that sounds because then someone goes oh there's no hope for me you know when i think about that well on the long tail there's a lot of hope i mean these episodes are pulling a million views to three million views that's just what i see on youtube that's like stupid

Like the chance to find your 1,000 true fans, the chance to like carve out a niche audience and do a side hustle, it's there, but just thinking about, it's kind of like shifting from an amateur mindset to a pro mindset, famous book called Turning Pro, and just starting to imitate what a pro would do.

A pro has the best nutrition,

the best workout routines.

They're actually going to practice.

They're doing the reps.

They are getting coaching.

And pros just function different than amateurs.