Sean Carson

So again, going back to the customers that we support, many of them are private equity backed businesses. A lot of those leaders that have stepped into that organization to help drive growth have bigger business experience. And so they're comfortable with that type of structure and that orientation. And so

So again, going back to the customers that we support, many of them are private equity backed businesses. A lot of those leaders that have stepped into that organization to help drive growth have bigger business experience. And so they're comfortable with that type of structure and that orientation. And so

You know, the outcome of that is more decision making by committee, more of enterprise type buying examples and environments. And so it's really important to understand buying criteria for a customer. hey, as fundamental as training your sales team on who are the people that are going to be involved, what are the critical milestones that we need to address to ensure, what is your timeframe?

You know, the outcome of that is more decision making by committee, more of enterprise type buying examples and environments. And so it's really important to understand buying criteria for a customer. hey, as fundamental as training your sales team on who are the people that are going to be involved, what are the critical milestones that we need to address to ensure, what is your timeframe?

That qualification is really, really important so that you can create a mutual action plan and help your customers actually be more efficient buyers than what potentially they may be doing without you. Yeah.

That qualification is really, really important so that you can create a mutual action plan and help your customers actually be more efficient buyers than what potentially they may be doing without you. Yeah.

No, I think it's a fair question. We've got some perspective on that. Brand equity is always going to be important, particularly when the higher the decision risk, the higher the importance and substantiation of who you're partnering with to solve a problem. What we're seeing, though, is that many organizations and executives and business leaders are understanding that

No, I think it's a fair question. We've got some perspective on that. Brand equity is always going to be important, particularly when the higher the decision risk, the higher the importance and substantiation of who you're partnering with to solve a problem. What we're seeing, though, is that many organizations and executives and business leaders are understanding that

There is also a lot of knowledge and capability in small and mid-size boutique, very, very specified professionals and resources that can drive a ton of value. And so that is a balance that needs to be weighed by the customer or by the business who's thinking about whatever initiative they want to execute. And there's certainly going to be pros and cons.

There is also a lot of knowledge and capability in small and mid-size boutique, very, very specified professionals and resources that can drive a ton of value. And so that is a balance that needs to be weighed by the customer or by the business who's thinking about whatever initiative they want to execute. And there's certainly going to be pros and cons.

typically bigger, more well-known brands are going to be a premium. That calculation needs to tie out in terms of value. And so when you think about large organizations who tend to command a premium in the market, if that value equation is sufficient, then ultimately you're in a good position. If what you're receiving as a result of

typically bigger, more well-known brands are going to be a premium. That calculation needs to tie out in terms of value. And so when you think about large organizations who tend to command a premium in the market, if that value equation is sufficient, then ultimately you're in a good position. If what you're receiving as a result of

high brand equity, larger businesses is not as valuable as potentially a more specialized resource, then you're obviously going to need to think about that decision a little bit more carefully.

high brand equity, larger businesses is not as valuable as potentially a more specialized resource, then you're obviously going to need to think about that decision a little bit more carefully.

Yeah, absolutely. The best way to think about where and how SEG can be helpful to an organization is we work fairly democratically across all B2B sectors. We are not today, as it relates to industry or sectors, closely tied to consumer-based organizations. And I think we can offer perspective and insight, but the B2B motion from a commercial perspective is very different than the B2C one.

Yeah, absolutely. The best way to think about where and how SEG can be helpful to an organization is we work fairly democratically across all B2B sectors. We are not today, as it relates to industry or sectors, closely tied to consumer-based organizations. And I think we can offer perspective and insight, but the B2B motion from a commercial perspective is very different than the B2C one.

We know what we're good at and we're sticking to that.

We know what we're good at and we're sticking to that.

I'm excited to continue on the journey that we're on and to help make a positive impact for our clients, our partners, the people that we work with inside the business. If we're successful at that, we're going to be successful in our growth strategy. And ultimately, it's been a fun ride up until this point, and I'm really looking forward to continue to grow the business moving forward.

I'm excited to continue on the journey that we're on and to help make a positive impact for our clients, our partners, the people that we work with inside the business. If we're successful at that, we're going to be successful in our growth strategy. And ultimately, it's been a fun ride up until this point, and I'm really looking forward to continue to grow the business moving forward.