Sean Cole

Or Extensor?

Do you take Extensor?

What is going on?

Ask your doctor.

Ask your doctor about Extenvi.

Okay, Sean, why are we talking about this?

So the reason I'm sitting here with you today can pretty much be boiled down to the Seinfeldian question, what is the deal with pharmaceutical brand names?

It's like watching TV in the middle of the day can make you feel like you've had a partial stroke that scrambled half the words on the screen.

Yeah.

Which is ironic, considering that that's probably what some of the drugs they're advertising are supposed to prevent.

You can say that again, Kenan Thompson.

It's funny that Keenan did a real pharmaceutical ad, given that he was also in this Saturday Night Live sketch about a fake hormone supplement for women.

Is that by design?

Is it necessary for some reason?

Is it simply wrongheaded on the part of the marketers?

Yes, I got to the bottom of it.

And I'll just say underneath the noisiness of the names is not just a logic that you'd never guess is in operation.

In a lot of cases, there's, I know how this is going to sound, an actual poetry going on that I never imagined and that I now want everybody else to be thinking about the next time they see one of those ads.

That's a big claim when you're talking about brand names of drugs.

Okay.