Sean Cole
👤 Speaker
277
total appearances
Appearances Over Time
Podcast Appearances
99% Invisible
Ask Your Doctor About
And this, I think, is where the artistry of drug naming really comes to life.
99% Invisible
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But let's talk about that after this break.
99% Invisible
Ask Your Doctor About
I talked about that a lot with Scott.
99% Invisible
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I even went down the list of last year's approved names with him and was like, you know, this one's crazy.
99% Invisible
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And these are drugs that Brand Institute named.
99% Invisible
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I'm like, are you aware that people are comparing these names to sci-fi characters?
99% Invisible
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But like I was saying at the beginning, there's also this distinct artistic and even poetic aspect to it that I wasn't expecting.
99% Invisible
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That I think is apparent in some of the things we've talked about already.
99% Invisible
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Because Arlene, as well as inventing drug names, writes haikus.