Sean Ellis

I am, it's actually Eventbrite in case people are unsure what Everbrite is.

I'm so sorry.

You know what that is?

You know what that is?

Well, so I am a founder and CEO of a company as well.

So I've got a lot of different kind of balls in the air right now.

But for me, viral growth actually starts – I think most people who are approaching viral growth are approaching it as basically how do you just game something and you get kind of like a branch out situation where it's –

where maybe you can optimize every step in the loop, but ultimately, if you don't have a lot of value at the foundation of that growth, it's not very sustainable.

So most of the growth that I've been doing is really focused on understanding the value of a product first and working backwards from there.

And referral is usually a very natural outcome of having a very valuable experience.

And then working to optimize a viral loop on top of that.

So that's the type of thing that we did at Dropbox where we, like the referral program would be a specific example for you.

It was a group.

Like most things, I don't think it was something.

I mean, there was less than 10 of us at the company at the time.

I was the only non-engineer at the company.

But most of what we did there was really inspired by what a couple of other companies were doing.

So a friend of mine had tested a double-sided referral program, and it had worked really well at his business.

Who's that friend?

He's Jamie Siminoff, the guy that runs Ring, the super hot video doorbell company now.