Sean Feeney

And

We got a brand around it and just created a beautiful day in Williamsburg where we had a round robin tournament with four men's basketball teams from Brooklyn high schools.

And it was awesome.

So now this year we're going to do six teams, but we're also going to do women's teams.

And we're not going to just do Williamsburg, but we're going to do it at the Barkley Center outside of it.

and create a beautiful day.

And whoever wins that tournament, they get pizza for life.

They get a little coin and then you get one slice of pizza free every day for the rest of your life.

And they'll be announced, the winners will be announced at the halftime at a Liberty game.

And it's creating cool things, moments like that, where you come into the restaurant and it's not just that moment with us.

Never one time, Ronnie said.

Never one time.

That experience is not, to me, a quick thing.

It's a real relationship.

A lot of the people that we have working at Feeney are high school students.

They go to school at this food and finance high school in Hell's Kitchen.

It's the only culinary high school in all of New York City.

It's something that we've invested in heavily, this high school, since 2019.

And we're essentially building a company around these young New Yorkers who

have this miraculous passion to serve others.