Sean Hollister

They know this and they are building an audience that trusts them.

And they're being very transparent with this audience about everything from RAM prices and how much it costs them to the suppliers they use for the components.

They don't just say, we've built this wonderful new Wi-Fi chip that's in this framework keyboard.

They say, we are using this particular component from this one of our suppliers that the nerds in the audience will know and recognize and say, yeah, you used a really good component.

We are nerds, too, and we get it.

That is something that there's been far too little of in this industry.

And so that that kind of I don't want to say radical transparency, but this transparency is.

is a breath of fresh air.

It makes this audience feel like they are being listened to, that they have a voice, that they are supporting a movement instead of just supporting a company.

And so when they're playing to that audience, like they were in that event in San Francisco,

They brought in fans, not just journalists, to cover that event, too.

And I don't mean influencers.

I did not see these fans roaming around with cameras for their YouTube channels like I see at Samsung.

I saw people who were just walking around, asking questions, trying gadgets, and occasionally coming up to me and saying, hey, are you Sean Hollister with The Verge?

You want to talk about this?

That was fun.

That was fun.

I don't get recognized very often.

Yes.

Yes.