Sean Hollister

on your spec sheet at the price you'll pay for the framework and so what they've had to say in the in the past is always but then you don't have to buy a whole new laptop two three four five years down the road you just buy a new motherboard cpu combination now those can get pricey too if you want a new motherboard cpu you're looking at 450 for the uh i think it's 450 for the core ultra 5 level but you're looking at 800

for an X7.

So out of your $2,100 laptop, $800 of that is motherboard CPU, not including the memory.

It is.

And I also think from a marketing perspective, it is actually wonderful for Framework that they're going toe-to-toe with the MacBook Pro because Apple does not let you easily upgrade things like batteries and definitely does not let you upgrade storage or memory.

They are infamous now.

Yeah, nobody solders RAM like Apple solders RAM.

So there's a framework, you know, with the Windows ones, they're like, oh, yeah, value proposition, you know, a few years from now.

With this one, we're like, a few years from now, your MacBook is not going to get any faster.

It's not going to have more memory.

You'll never be able to fill more storage into it.

You're gonna have to get a different laptop.

But with us, you can do all of those things and you can do them super easily.

I can count on one finger the number of times I have been in a call with a tech executive and he has said, so we're building a thing to replace that thing that you hate that you own.

And I'm like,

You're right.

I have this thing and I own it and I hate it.

I do hate it.

You're right.

Everybody owns this.