Sean McLain

I don't know if everybody remembers the term BRICS, right? So you had your Brazil, your Russia, your India, your China, your South Africa. Carlos Ghosn's big bet is that there was hundreds of millions of people in these new middle classes emerging in these smaller, poorer countries that were all going to buy Nissans for the first time.

I don't know if everybody remembers the term BRICS, right? So you had your Brazil, your Russia, your India, your China, your South Africa. Carlos Ghosn's big bet is that there was hundreds of millions of people in these new middle classes emerging in these smaller, poorer countries that were all going to buy Nissans for the first time.

And Nissan, more so than other car makers, they wanted to be the first to market for a lot of these countries.

And Nissan, more so than other car makers, they wanted to be the first to market for a lot of these countries.

And Nissan, more so than other car makers, they wanted to be the first to market for a lot of these countries.

And he was betting the substantial portion of that growth on emerging market demand that, frankly, never materialized.

And he was betting the substantial portion of that growth on emerging market demand that, frankly, never materialized.

And he was betting the substantial portion of that growth on emerging market demand that, frankly, never materialized.

Well, instead, Nissan ended up with a bunch of half-filled factories around the world that, instead of being profit engines, just were giant black holes and money furnaces for Nissan's cash.

Well, instead, Nissan ended up with a bunch of half-filled factories around the world that, instead of being profit engines, just were giant black holes and money furnaces for Nissan's cash.

Well, instead, Nissan ended up with a bunch of half-filled factories around the world that, instead of being profit engines, just were giant black holes and money furnaces for Nissan's cash.

Carlos Ghosn disappears. And that sets about a number of things that change at Nissan, including management overhaul, turmoil, chaos, and infighting within Nissan, but also a broad reset of Nissan's strategic vision for what kind of a company it wants to be. And Nissan goes about trying to shut down all of these factories that Carlos Ghosn has had built around the world.

Carlos Ghosn disappears. And that sets about a number of things that change at Nissan, including management overhaul, turmoil, chaos, and infighting within Nissan, but also a broad reset of Nissan's strategic vision for what kind of a company it wants to be. And Nissan goes about trying to shut down all of these factories that Carlos Ghosn has had built around the world.

Carlos Ghosn disappears. And that sets about a number of things that change at Nissan, including management overhaul, turmoil, chaos, and infighting within Nissan, but also a broad reset of Nissan's strategic vision for what kind of a company it wants to be. And Nissan goes about trying to shut down all of these factories that Carlos Ghosn has had built around the world.

They lay off about 10% of their workforce. They say they need to shrink to regrow their profits. Nissan shrinks from selling about 6 million cars a year. to three and a half today. Whoa. So Nissan has become a much smaller company as they shut down factories and produce fewer vehicles. However, profits have not really rebounded. It's just today a much smaller company with much less cash.

They lay off about 10% of their workforce. They say they need to shrink to regrow their profits. Nissan shrinks from selling about 6 million cars a year. to three and a half today. Whoa. So Nissan has become a much smaller company as they shut down factories and produce fewer vehicles. However, profits have not really rebounded. It's just today a much smaller company with much less cash.

They lay off about 10% of their workforce. They say they need to shrink to regrow their profits. Nissan shrinks from selling about 6 million cars a year. to three and a half today. Whoa. So Nissan has become a much smaller company as they shut down factories and produce fewer vehicles. However, profits have not really rebounded. It's just today a much smaller company with much less cash.

With the advent of all these electric vehicles coming out, you are starting to see that market share being taken away. Chinese car companies, especially when it comes to electric vehicles, are really eating the lunch of the global car industry.

With the advent of all these electric vehicles coming out, you are starting to see that market share being taken away. Chinese car companies, especially when it comes to electric vehicles, are really eating the lunch of the global car industry.

With the advent of all these electric vehicles coming out, you are starting to see that market share being taken away. Chinese car companies, especially when it comes to electric vehicles, are really eating the lunch of the global car industry.