Sean McLain
👤 SpeakerAppearances Over Time
Podcast Appearances
Yeah. Well, if you remember, the Nissan Leaf. At the time, 15 years ago, it was absolutely groundbreaking. Introducing the 100% electric Nissan Leaf. Innovation for the planet. Innovation for all. And Nissan was the first company to bring a sort of mass market EV to the market and proved that they could make a EV... that could be a viable replacement for a gasoline vehicle.
Yeah. Well, if you remember, the Nissan Leaf. At the time, 15 years ago, it was absolutely groundbreaking. Introducing the 100% electric Nissan Leaf. Innovation for the planet. Innovation for all. And Nissan was the first company to bring a sort of mass market EV to the market and proved that they could make a EV... that could be a viable replacement for a gasoline vehicle.
Yeah. Well, if you remember, the Nissan Leaf. At the time, 15 years ago, it was absolutely groundbreaking. Introducing the 100% electric Nissan Leaf. Innovation for the planet. Innovation for all. And Nissan was the first company to bring a sort of mass market EV to the market and proved that they could make a EV... that could be a viable replacement for a gasoline vehicle.
Well, Nissan has placed a lot of the blame at the feet of a man named Carlos Ghosn.
Well, Nissan has placed a lot of the blame at the feet of a man named Carlos Ghosn.
Well, Nissan has placed a lot of the blame at the feet of a man named Carlos Ghosn.
I don't know if everybody remembers the term BRICS, right? So you had your Brazil, your Russia, your India, your China, your South Africa. Carlos Ghosn's big bet is that there was hundreds of millions of people in these new middle classes emerging in these smaller, poorer countries that were all going to buy Nissans for the first time.
I don't know if everybody remembers the term BRICS, right? So you had your Brazil, your Russia, your India, your China, your South Africa. Carlos Ghosn's big bet is that there was hundreds of millions of people in these new middle classes emerging in these smaller, poorer countries that were all going to buy Nissans for the first time.
I don't know if everybody remembers the term BRICS, right? So you had your Brazil, your Russia, your India, your China, your South Africa. Carlos Ghosn's big bet is that there was hundreds of millions of people in these new middle classes emerging in these smaller, poorer countries that were all going to buy Nissans for the first time.
And Nissan, more so than other car makers, they wanted to be the first to market for a lot of these countries.
And Nissan, more so than other car makers, they wanted to be the first to market for a lot of these countries.
And Nissan, more so than other car makers, they wanted to be the first to market for a lot of these countries.
And he was betting the substantial portion of that growth on emerging market demand that, frankly, never materialized.
And he was betting the substantial portion of that growth on emerging market demand that, frankly, never materialized.
And he was betting the substantial portion of that growth on emerging market demand that, frankly, never materialized.
Well, instead, Nissan ended up with a bunch of half-filled factories around the world that, instead of being profit engines, just were giant black holes and money furnaces for Nissan's cash.
Well, instead, Nissan ended up with a bunch of half-filled factories around the world that, instead of being profit engines, just were giant black holes and money furnaces for Nissan's cash.