Sean Rad

But localization is much more than that because particularly around social human connection and relationships, there are cultural differences in everywhere in the world, which means the product had to adapt. to meet those cultural differences, which means Tinder was slightly different as a product in every country, which means we had many product organizations servicing the same core product.

I'll give you two stories. In Korea, group dating, that's like the socially accepted norm. It's actually very rare that I would go out one-on-one. It's usually friends or double dates. Like we're going out as a group. So group dating was a huge thing. Which like, so we need to like really think about that experience, like reorient Tinder as a group dating, not as a individual dating.

I'll give you two stories. In Korea, group dating, that's like the socially accepted norm. It's actually very rare that I would go out one-on-one. It's usually friends or double dates. Like we're going out as a group. So group dating was a huge thing. Which like, so we need to like really think about that experience, like reorient Tinder as a group dating, not as a individual dating.

I'll give you two stories. In Korea, group dating, that's like the socially accepted norm. It's actually very rare that I would go out one-on-one. It's usually friends or double dates. Like we're going out as a group. So group dating was a huge thing. Which like, so we need to like really think about that experience, like reorient Tinder as a group dating, not as a individual dating.

But then what was interesting is we, as we reoriented that, it got us thinking like, well, could that be a thing everywhere else? Maybe that's actually more effective means of connecting. So can we bring group dating? Can we make that a thing? Can we make that easy? I mean, naturally, a lot of times we go out with our friends, you know, and

But then what was interesting is we, as we reoriented that, it got us thinking like, well, could that be a thing everywhere else? Maybe that's actually more effective means of connecting. So can we bring group dating? Can we make that a thing? Can we make that easy? I mean, naturally, a lot of times we go out with our friends, you know, and

But then what was interesting is we, as we reoriented that, it got us thinking like, well, could that be a thing everywhere else? Maybe that's actually more effective means of connecting. So can we bring group dating? Can we make that a thing? Can we make that easy? I mean, naturally, a lot of times we go out with our friends, you know, and

But, you know, we didn't really double date until it's later into the relationship. So that was one thing that was interesting to tackle. Another thing was that in India, it was not really a system of dating and marriage that was very much curated by your parents. Your parents decide. And I think that was a moment in time where we were like, hey, we could we could adapt the product to that.

But, you know, we didn't really double date until it's later into the relationship. So that was one thing that was interesting to tackle. Another thing was that in India, it was not really a system of dating and marriage that was very much curated by your parents. Your parents decide. And I think that was a moment in time where we were like, hey, we could we could adapt the product to that.

But, you know, we didn't really double date until it's later into the relationship. So that was one thing that was interesting to tackle. Another thing was that in India, it was not really a system of dating and marriage that was very much curated by your parents. Your parents decide. And I think that was a moment in time where we were like, hey, we could we could adapt the product to that.

But actually, no, we're not going to because we believed in empowerment and we believed that you should be in control of your own fate when it comes to law. So that was actually sort of a moment where like, no, we're not changing the product, even if it means we're going to have less users because it was socially less acceptable.

But actually, no, we're not going to because we believed in empowerment and we believed that you should be in control of your own fate when it comes to law. So that was actually sort of a moment where like, no, we're not changing the product, even if it means we're going to have less users because it was socially less acceptable.

But actually, no, we're not going to because we believed in empowerment and we believed that you should be in control of your own fate when it comes to law. So that was actually sort of a moment where like, no, we're not changing the product, even if it means we're going to have less users because it was socially less acceptable.

So it's like unique things like that, where it's like, wow, the social norms and the dynamics are completely different.

So it's like unique things like that, where it's like, wow, the social norms and the dynamics are completely different.

So it's like unique things like that, where it's like, wow, the social norms and the dynamics are completely different.

I'll give you two lessons there. I would say the Tinder team was maniacally good about focus and prioritizing and saying no and keeping the product simple. We believed in simplicity. I think if you look at the Tinder product, it's very simple. I would always reiterate the Albert Einstein quote, which is like, if something isn't simple enough, it's because you don't understand it enough.

I'll give you two lessons there. I would say the Tinder team was maniacally good about focus and prioritizing and saying no and keeping the product simple. We believed in simplicity. I think if you look at the Tinder product, it's very simple. I would always reiterate the Albert Einstein quote, which is like, if something isn't simple enough, it's because you don't understand it enough.

I'll give you two lessons there. I would say the Tinder team was maniacally good about focus and prioritizing and saying no and keeping the product simple. We believed in simplicity. I think if you look at the Tinder product, it's very simple. I would always reiterate the Albert Einstein quote, which is like, if something isn't simple enough, it's because you don't understand it enough.

The more you get to the essence of something, the simpler it actually becomes. And it's like fools make things more complex. So prioritizing and picking our battles was very critical. That became a little harder as we scaled. In the early days, we were very much one team, all building towards one product. Everyone was involved in one release. We all knew what everyone was doing.