Seb Coe

So for all sorts of reasons, we've settled on the world marathon in a city

And at a time of the year where you can actually protect the welfare of the athletes.

So that's the thinking.

So yeah, it's moving out of the world championships, but it is still a world championship marathon.

And that city is not yet announced.

So that city has been announced and it is Athens.

Athens, fantastic.

Where it all sort of started.

So we thought that was a, that's a good narrative.

That's a good question.

You just don't know in our sport, do you?

People emerge quite quickly.

The thing about the marathon is it's a younger cohort of athletes than we've ever had.

When I was sort of competing, it's what you drifted to in your 30s when you sort of no longer got the speed at 10,000 or 5K.

Now you've got marathon specialists who are winning world-class marathons, breaking even world records in their early 20s.

Well, you know, the challenge we've all got, you know, the challenge that any sport has or should have, and if they're ignoring it, then, you know, they're building in their own obsolescence.

We've got to keep re-engaging.

We have to find new audiences and we have to find younger audiences without alienating our established fan base.

And that's the holy grail for any sport.

And unlocking new young audiences, I think, will be attracted to this model.