Sebastian Siemiatkowski

And global means US.

Like, if you're not in the US, if you're not big there, you're just not going to be big enough.

And the risk is you're going to get acquired by somebody in the US.

So to us, like nailing us was like super high priority, super high priority.

Second, we realized that data, the more I understand about you as a customer, the more likely I am to give you that advice that you said, hey, you know, you should pick up the flowers when you go there or whatever.

So the key thing we saw is a difference than Revolut and all the others.

We have our own payments network.

Just like Amex, we have our own rails.

Every time you shop with Klana, the information that flows on the rails isn't just the amount that you purchase for, it's the exact products.

We have the full digital receipt.

So we know you shopped at Sephora, but also what cosmetics you bought at Sephora.

And the benefit of that is if I'm then supposed to advise you on your purchases or your day-to-day finances, I just have much more richer information that allows me to provide you good advice.

Oh, these contact lenses were really expensive.

You can get them cheaper, et cetera, right?

So if I want to help people in their everyday spending, I have more information.

So we said understanding the customer depth is very, very critical and data was going to be very, very important.

And so it was being global and having a good understanding of our customer and having a lot of trust and brand.

The other thing was brand.

Build a brand that people relate to, that people feel emotionally connected to and not just like in utility, right?

Create something different.