Seren Petro

And ESPN, which I think is absolutely ridiculous, would oftentimes not show NHL highlights when they didn't have it.

And now they do NHL highlights because they're promoting their product, which I think is ridiculous because I always felt like SportsCenter should be the news, right?

You should do it the way it should be.

But one of the things it did for the NHL, and I think what will happen with soccer, to your point, is...

Apple is doing some new cool things with it and with some of the ancillary programming.

And so now, number one, they push the dollars up.

And while you're probably not going to get as many eyeballs, you definitely won't get as many eyeballs on the game, although they do still have some over-the-air games and packages.

But when you go back and you sell the package, the next time there's a new floor.

The new floor is how much Apple paid.

And so ESPN's got to talk in terms of being near that.

So they raised the dollars, and then hopefully next time, as everybody has streaming services, and now that every sport is streaming,

Everyone is like, if you want to find the NBA playoffs, you've got to find Peacock, right?

You want to find the Thursday night game for the NFL, you've got to find Prime Video.

I mean, I think it sucks for us as consumers, but it's the new real world.

And so I think, you know, it is a growing pain, but a necessary pain to push the dollars.

And I think eventually it will be considered years down the road a positive one.

but there's some short-term pain for the long-term gain.

It used to be like, well, if they don't know, if it's not on one of the prime channels, we're not going to find it.

Now everybody has some app that, with the score, also tells them what channel it's on or what streaming service, and so you can at least go through it.

And then you've just got to decide.