Seth Fiegeman

Remember, this is something that Apple tried and wasn't able to pull off.

Xiaomi has actually designed a very good

They've been able to succeed in the market.

They've been able to gain some traction in that space.

But Wang was one of the key employees who was responsible for redesigning stores as they were shifting these stores from really showcases for smartphones to something that could show you a full-size automobile,

They would have the infrastructure to be able to show that off and demonstrate what kind of cars they actually had.

So at one point, he was responsible for 267 stores.

He was working almost nonstop hours.

His wife told our reporter that he would frequently work until the wee hours of the night.

We also saw his WeChat messages where he was exchanging messages at 2.30 in the morning and working on and on and on.

And as you mentioned, tragically, at the age of 34, he died of a heart attack.

And so it's a story really about how these extreme hours can take a toll on managers, especially in an area so competitive like technology.

Right, yeah, you're referring to 996.

In China, they talk about working from 9 a.m.

in the morning until 9 p.m.

six days a week, which is extremely long hours.

The World Health Organization defines overwork as working more than 55 hours.

Now, in China, they work even harder than in the United States.

It's about 49 hours on average for full-time workers compared with 45 in the United States.

In the tech industry, it's far beyond those kinds of hours.