Shaan Puri

And then you sort of the costs add up and you get nickel and dimed and people feel like they may not be able to afford it.

And that will stop some people from coming.

So he's like, let me do it instead this way.

Upfront, you get one price and everything is included.

And I'm going to standardize luxury.

So he's like, there wasn't luxury in this area.

So first thing he does, he rebrands the Bay Rock to sandals.

Because he's like, that already?

Sandals embodies relaxation and being on the beach.

Then he goes and he starts studying.

So he's a shameless copycat.

So he's like, I'm going to go study all the other hotels in this area plus other islands.

And I'm going to steal the best ideas from each.

So he goes and he sees Club Med.

And he's like, ooh, it's good, but it's a little too Spartan.

I feel like I'm going to make a mess here and I'm in trouble if I do that.

So I want luxury, but still you should feel like you can have a good time here.

And then he's like, ooh, I like the way they serve this champagne.

Ooh, what is this thing, a whirlpool?

We're going to get one of those over here.