Shaan Puri

Can you give an example?

It's crazy.

You have Febreze up here.

So you've been doing this for a long time and you've had some amazing outcomes, it seems like.

Are there examples?

Can you give us the price of success here where the product was the same, the team was the same, and you changed the name and there was a different outcome?

They had a mop, I guess, and they wanted to call it pro-mop.

That's exactly right.

Okay.

So you changed ProMop to Swiffer.

Yeah, that's right.

There you go.

Do you think that the, what percentage of the difference do you think was the name?

Fiber One, is that one?

You look at the landscape and you put everything into a bucket and you say, we just have to make sure that we aren't like that or we aren't that.

Sean, do you know enough about fiber to go through this exercise with him?

Like 2,000 written down.

So for example, pre-AI, it sounds like you have like multiple categories where you go treasure hunting.

So Greek names is one.

Maybe like I have one where it's like streets in my hometown.